The United Arab Emirates is preparing to welcome a transformative player in its growing sustainability landscape: núaFEEDs, an Australian agri-tech company with a mission to revolutionize livestock feed production. Now officially registered in the UAE, núaFEEDs is setting the stage to launch a pioneering facility that will repurpose surplus bread waste into high-quality, nutrient-rich animal feed. This marks a significant stride toward addressing the country’s twin challenges, food waste and feed dependency, while advancing its long-term sustainability and food security strategies. The UAE’s progressive stance on circular economy practices and climate responsibility made it the natural choice for the company’s international debut.
Proven Innovation from Australia to the Middle East
núaFEEDs brings to the UAE more than two decades of experience from its roots in Western Australia. Under the stewardship of founders Chava and Eric Berrill, the company has developed a unique solution that hits three major pressure points in the agri-food chain: volatility in feed prices, soaring food waste volumes, and the high cost of waste disposal. Their technology is not only practical, it’s tested, proven, and designed to be scalable. The arrival of this innovation in the UAE promises to bring a new level of efficiency and environmental responsibility to both the feed and waste management sectors.
A Win-Win for Industry and Sustainability
The implications of núaFEEDs’ entry go far beyond livestock farming. For food manufacturers, bakery chains, and large-scale retailers, the ability to redirect bread waste into productive use means lower waste disposal expenses and operational efficiency. More importantly, this shift translates into measurable sustainability gains. Each tonne of bread salvaged from landfill cuts more than 500 kilograms of CO2 emissions and conserves approximately 13 cubic meters of water that would otherwise be lost in grain production. These environmental metrics support the UAE’s national climate commitments and provide participating companies with valuable credentials in sustainable operations.
Stable Supply, Superior Nutrition, Local Impact
For livestock farmers and feed buyers, núaFEEDs’ offering introduces a rare combination: price stability, nutritional consistency, and local sourcing. In a region where livestock feed prices are subject to unpredictable global fluctuations, this is a much-needed intervention. The company’s fixed-price model offers protection from commodity price volatility, while its high-nutrition feed, formulated from rescued bread, delivers superior protein and energy levels compared to traditional grains like barley. Built on Australia’s strict biosecurity standards, núaFEEDs’ solution is designed to meet the highest benchmarks for feed quality and safety, aligning with the needs of both local producers and regulators.
Strengthening National Food Strategies
Regulatory agencies and government stakeholders are likely to view núaFEEDs as a strategic asset. Institutions such as the Ministry of Climate Change and Environment (MOCCAE), the UAE Food Security Office, and the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) are all central to the UAE’s National Food Security Strategy 2051. núaFEEDs directly supports these goals by offering an alternative to feed imports, enabling localized feed production, and reducing organic waste. The synergy between the company’s model and national policy objectives creates a promising opportunity for public-private collaboration in the country’s sustainability agenda.
Tackling Food Waste and Emissions at the Source
The UAE’s dependence on imported animal feed remains one of its most pressing agricultural challenges, exacerbated by limited arable land and an arid climate. The country supports around 4.8 million livestock and 44 poultry farms, most of which rely heavily on feed imports. At the same time, the GCC region sees nearly 18 million tonnes of food waste annually, with close to one-fifth coming from cereals and grains. núaFEEDs aims to disrupt this cycle by capturing grain-based waste before it reaches landfills and converting it into a valuable feed source. This not only preserves vital nutrients but also curbs greenhouse gas emissions, creating a solution that is as sustainable as it is economical.
Toward a More Circular, Resilient Economy
The launch of núaFEEDs in the UAE is more than a commercial milestone; it represents a critical leap toward a more circular and resilient food economy. By closing the loop between food production, consumption, and reuse, the company embodies the principles of circularity that the UAE champions. Its long-standing expertise, coupled with a forward-looking approach, positions núaFEEDs as a key contributor to national efforts aimed at reducing waste, lowering emissions, and increasing local production capacity. As the UAE continues to push the boundaries of what sustainable development looks like, initiatives like this will be vital in turning vision into reality.
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