Huawei Petal Ads & EternityX Report on $1T+ China–GCC Opportunity

Petal Ads, the global advertising platform within Huawei Mobile Services (HMS), together with EternityX, Huawei Petal Ads’ certified partner in MENA region and the leading AI-powered marketing technology platform connecting global brands to Chinese audiences, today unveiled “The New Gulf Horizon: Engaging China’s Affluent in the GCC.”

Petal Ads and EternityX are proud to announce a new initiative aimed at connecting the Middle East & Africa (MEA) region with China’s dynamic advertising landscape. The collaboration seeks to empower MEA advertisers to effectively reach their target audiences with precision and relevance — tailored to each brand’s unique business objectives and KPIs, while simultaneously attracting Chinese investors and travellers to the MEA region.

Through this initiative, Petal Ads aims to create seamless cross-regional connections, equipping MEA businesses with the tools and insights needed to engage the most relevant audiences and achieve measurable success. At the same time, the platform will serve as a strategic bridge for Chinese stakeholders, enabling them to explore new opportunities in MEA markets that align with their business goals.

This collaborative report delivers a data-driven blueprint for how the Middle East can unlock China’s affluent outbound audiences, including 15–20 million travellers, over one million investors, and 50–60 million high-net-worth individuals (HNWIs), representing a USD 1 trillion+ economic opportunity across tourism, investment, and luxury sectors.

Powered by Huawei’s Petal Ads ecosystem, which reaches over 730 million global users, and EternityX’s proprietary PilotX Data Management Platform with 9.6 trillion behavioural data points, the report decodes the motivations, journeys, and digital patterns of these segments, enabling GCC markets to convert attention into measurable growth.