Google Cloud and Atlético de Madrid Strengthen Cybersecurity Alliance
This expansion aims to enhance the club's digital security infra, protecting sensitive data and ensuring a safe online experience for fans and staff.
Google Cloud has extended its partnership with Atlético de Madrid, becoming the official cybersecurity provider for both the men’s and women’s teams. This collaboration underscores a mutual dedication to innovation and resilience in sports technology.
Elevating Cybersecurity Beyond the Pitch
In an age where digital security is paramount, Atlético de Madrid is taking proactive steps to safeguard both operational and fan data. By integrating Google Cloud’s Backup and Disaster Recovery Service, the club ensures that critical information remains secure. The service encrypts stored data automatically, allowing for quick recovery in the event of any disruption, reinforcing operational continuity.
A Commitment to Cyber Resilience
Since the inception of their partnership, Google Cloud and Atlético de Madrid have been exploring new ways to enhance the club’s cybersecurity framework. Their joint efforts have focused on protecting sensitive data, maintaining digital integrity, and securing the vast fanbase that supports the team. Over recent months, both organizations have worked together to analyze the evolving threat landscape and implement best practices in cybersecurity awareness and resilience.
Understanding the Digital Threats in Sports
Like many global sports clubs, Atlético de Madrid faces a variety of cybersecurity risks that could impact its operations, reputation, and fan trust. Key challenges include:
> Data Protection and Compliance: The club handles extensive personal information, including payment details, making robust security essential to comply with regulations such as GDPR and prevent data breaches.
> Ransomware Defense: Cyberattacks targeting ticketing, merchandising, and performance analytics could disrupt operations, especially during critical match periods.
> Website and Mobile App Security: Digital platforms play a vital role in fan engagement, requiring strong defenses against DDoS attacks and unauthorized access.
> Phishing and Social Engineering: Players, staff, and fans are prime targets for scams aiming to steal credentials and financial information.
By addressing these challenges, Atlético de Madrid not only strengthens its digital infrastructure but also enhances the experience for players, employees, and fans. Robust cybersecurity measures also prevent online fraud, such as fake ticket sales and merchandise scams, while ensuring essential stadium systems—like electronic access controls and digital signage—operate without disruption.
A Future-Focused Partnership
Looking ahead, Google Cloud will continue collaborating with Atlético de Madrid to advance its cybersecurity strategies and explore new technological innovations. This partnership extends beyond just security solutions—it’s about creating a safe and seamless experience for everyone who interacts with the club. With an ever-evolving digital landscape, both organizations remain committed to staying ahead of cybersecurity threats and ensuring the club’s digital presence remains secure.
“The safety and trust of our digital ecosystem are at the heart of everything we do,” said René Abril, CIO, Atlético de Madrid. “Cybersecurity plays a critical role in ensuring that every interaction with Atlético de Madrid - whether purchasing tickets, engaging online, or accessing club services - is secure and seamless. Working alongside Google Cloud has already given us valuable insights that we can use to strengthen our defenses and knowledge about the kind of threats facing every football club around the world.”
“Sports clubs today operate in an increasingly digital world, making cybersecurity more important than ever,” said Cristina Pitarch, Managing Director EMEA, Google Cloud Security. “Atlético de Madrid’s proactive approach sets a strong example for the industry. We’re excited to support their journey by sharing our expertise, exploring new challenges, and helping them build a secure foundation for the future.”
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