stc Group & New Murabba Join Forces for Digital Innovation

stc Group, a key player in digital transformation, has entered a strategic partnership with New Murabba, a company backed by the Public Investment Fund (PIF). This agreement is designed to enhance and accelerate the adoption of advanced communications and information technologies within the New Murabba project. The collaboration will focus on utilizing a variety of innovative digital solutions provided by stc Group, aimed at future growth.

Through such partnerships, stc Group seeks to catalyze digital and technological transformation across major initiatives in the Kingdom. This move will bolster the infrastructure and digital services in the real estate sector by integrating state-of-the-art solutions. stc Group aims to leverage these innovations to drive the Kingdom’s broader transformation objectives.

stc Group CEO Eng. Olayan Alwetaid said: “This strategic partnership reflects stc Group’s excellent digital ecosystem and its ongoing commitment to driving digital transformation and being a key enabler of national development. New Murabba represents a major national initiative, and we are deeply committed to supporting it by providing the latest digital technologies.”

New Murabba CEO Michael Dyke said: “Our strategic partnership with stc Group will position New Murabba as a pioneering urban development that enhances the quality of life and serves as a global example of innovation and sustainability. This collaboration will further establish New Murabba as one of the world’s most transformative, modern downtowns”.

Boosting Innovation and Quality of Life

The alliance between stc Group and New Murabba is expected to enhance innovation and elevate the quality of life in the region, aligning with national goals. The collaboration will allow New Murabba to harness cutting-edge technological advancements, creating an exceptional experience for residents, employees, and visitors alike.

Comprehensive Technology Integration

This strategic partnership includes the implementation of a wide range of communications and information technology infrastructure projects. stc Group will provide its expertise in smart city development, utilizing advanced digital solutions that encompass the Internet of Things (IoT), artificial intelligence (AI), cloud services, and cybersecurity.

Transforming Riyadh into a Global Metropolis

New Murabba is setting new benchmarks for urban development in the Kingdom, playing a pivotal role in Riyadh’s transformation into a world-class, modern city. By integrating technology with sustainability and nature, New Murabba will spearhead the capital’s evolution. The centrepiece of this development is the Mukaab, a colossal cube-shaped skyscraper, standing at 400 meters in height, width, and length, making it one of the largest urban structures globally. The design draws from the traditional Najdi architectural style, blending heritage with modernity.

stc Group's Commitment to National Growth

This partnership highlights stc Group's dedication to advancing the real estate and tourism sectors in Saudi Arabia by providing cutting-edge communications and IT solutions. By driving the adoption of smart technology in new urban developments, the collaboration will contribute to the expansion of the national economy. Ultimately, this initiative aligns with the Kingdom's sustainable development goals and aims to improve the well-being of Saudi society.