Dubai Startup’s 'aradus' AI Automates 90%+ of MENA Industrial Orders

Dubai-based AI platform aradus is changing how manufacturers and distributors run their day-to-day operations by building AI for the physical industries, the businesses that make, distribute and move real goods. While much of the market is still piloting chatbots, aradus is already in production. Its AI agents execute the routine operational work that keeps these companies running, with minimal manual input and without replacing the systems they already rely on.

Its impact is measurable. Across live workflows with its customers, aradus has automated more than 90% of customer orders and inbound inquiries for clients across the MENA region, including processing orders, answering questions and updating records without manual data entry. Shipment tracking alone avoids an estimated USD 100 to 200 in demurrage charges per container. The result is a platform positioning itself as the core AI operational layer for the physical economy.

Manufacturers, distributors and importers handle vast amounts of operational activity every day, from processing orders and invoices to tracking shipments, validating documents and coordinating with suppliers and customers. Much of that information sits fragmented across business systems, emails, WhatsApp and spreadsheets, leaving teams to find it, re-enter it and chase it manually.

aradus closes this gap by working inside the tools businesses already use, turning repetitive manual tasks into automated ones. It reads and validates incoming documents, manages purchase orders and inventory, tracks shipments, follows up on missing paperwork, drafts routine messages, flags discrepancies, and keeps records up to date, while customers, suppliers and partners receive timely, accurate status updates throughout.

When something needs human input or approval, it lands with the team alongside the relevant context and a recommended action. The person reviews and approves, and the platform handles the rest. Routine work gets done, and people stay in control of the decisions that matter.

Designed to simplify daily operations, aradus automates routine work across procurement, sales, logistics, order management, inventory and finance. The platform is built for manufacturers and distributors across the MENA region in sectors including Pharma & Medical, Food & Beverage, Cosmetics & Personal Care, Electronics, Plastics & Packaging, Auto Parts and Industrial.

"Manufacturers and distributors across different sectors deal with thousands of operational tasks to keep the goods moving every day. We built aradus to take the burden off their teams by providing an AI workforce that can execute routine operational tasks across the systems they already rely on daily. By automating and streamlining everyday workflows and only bringing people into the loop when human judgement is required, we're helping businesses operate faster, smarter and more efficiently so that their teams can focus on the work that truly requires their attention," comments Karam El Assaad, Co-Founder and CEO of aradus.

By simplifying daily operational workflows with AI for manufacturers and distributors, aradus is focused on making AI practical for the physical economy and giving businesses automation they can adopt without replacing any of their systems, while ensuring important decisions stay in human hands.