Miral & e& Enterprise Showcase Yas Island Business in Metaverse

Miral, the leading developer of immersive destinations in Abu Dhabi, has joined forces with e& enterprise, the digital transformation arm of e&, to launch the Yas Island Metaverse project. This groundbreaking initiative aims to revolutionize how businesses and visitors engage with the island’s diverse attractions through virtual technology.

Showcasing Business Venues through the Metaverse

The Yas Island Metaverse will provide an interactive platform where users can explore business event venues and attractions remotely. Key highlights across the island—such as theme parks, hotels, restaurants, and entertainment spots—will be accessible within the virtual environment, giving users a preview of what the island offers.

3D Mapping and Virtual Exploration Capabilities

Using advanced metaverse tools, e& enterprise will build an intricate 3D map of Yas Island, integrating it into a seamless virtual experience. Potential business partners can explore venues and event spaces in real-time, fostering an immersive planning process. This platform allows users to visualize their conferences and events in advance, generating excitement for upcoming real-world visits.

Jonathan Brown, Chief Portfolio Officer of Miral, said: “By leveraging e& enterprise's expertise and our world-class facilities, we aim to showcase Yas Island's unparalleled capabilities in hosting unforgettable and impactful business events. This strategic partnership is in line with our ongoing efforts to position Yas Island as a global destination for exceptional business event venues and facilities while demonstrating our commitment to reinforcing Abu Dhabi as a key MICE destination. The collaboration contributes to Abu Dhabi's growing reputation as a leading hub for innovation and we believe it will deliver exceptional and tangible results.”

Salvador Anglada, Chief Executive Officer, e& enterprise, said: “We are excited to be Miral’s technology partner for the Yas Island Metaverse project. This project underscores our position as a leading innovator in immersive experiences and demonstrates our commitment to pushing the boundaries of what's possible with metaverse technology. Our ability to deliver next-generation tech solutions that drive real-world impact is at the core of our business, and by bringing Yas Island to life in the metaverse, we are not only redefining the experience for their business visitors but also redefining the technology landscape in the region.”

Gamified Virtual Access for Clients Worldwide

The metaverse platform introduces a gamified experience, enabling event organizers and clients to engage with Yas Island through customizable avatars. This feature enhances event planning by making it easy to explore spaces, customize layouts, and collaborate with the events team in a dynamic digital setting. Multiple virtual visits are possible, offering flexible access to clients from various industries across the globe.

Cutting-Edge Technology Driving Immersive Experiences

The project employs a suite of advanced technologies, including 3D modelling, virtual reality (VR), augmented reality (AR), and spatial audio. Real-time interaction tools allow users to access the virtual environment directly through web browsers, eliminating barriers to entry. Embedded advertisements and promotional content will blend seamlessly within the metaverse, creating new business opportunities while enhancing the user experience.

Economic Impact and Regional Tourism Growth

The Yas Island Metaverse project aims to redefine how destinations present business event capabilities, setting a new benchmark for virtual experiences. In addition to captivating visitors, the initiative is expected to increase tourism and drive economic growth in the region by offering businesses and tourists a unique, interactive preview of Yas Island’s attractions.