Yango Group, a Dubai-headquartered technology powerhouse active in more than 30 countries, has launched a new African regional headquarters in Abidjan, Côte d’Ivoire. This strategic expansion is not merely a geographic milestone; it signals Yango’s intensified commitment to the African continent. With approximately 200 staff already based locally, the company intends to significantly broaden its operational capacity over the coming year, leveraging Abidjan as a fulcrum for its continental initiatives.
Côte d’Ivoire: The Genesis of Yango’s African Journey
The story of Yango in Africa began in 2018, with Côte d’Ivoire serving as the company’s first market on the continent. Since that initial launch, Yango has charted an ambitious course of expansion, now active in 16 African countries. The selection of Abidjan as its continental headquarters marks a symbolic return to its African origins and a deepening of its regional strategy. This move reflects not only a logistical decision but a strategic pivot toward long-term embedded growth and innovation rooted in local contexts.
“This new regional office in Abidjan is a new chapter in our journey across Africa. Our strategy is to build digital ecosystems that empower countries from within — using global technologies, but always rooted in local realities,” said Daniil Shuleyko, CEO of Yango Group. “Africa was where our journey started — and today, we are investing in the future by making Abidjan home to our largest office in Africa — and the center of our strategy for the continent.”
A Holistic Vision for Digital Ecosystems
Yango’s philosophy in Africa transcends individual services. The company’s strategy is built on the creation of robust, inclusive digital ecosystems that are customized to the social and economic contours of each country. Rather than imposing a one-size-fits-all model, Yango integrates global technological prowess with an acute sensitivity to local realities. This dual lens enables it to act as both a technology provider and an ecosystem enabler, supporting Africa’s digital leap forward in a way that is both scalable and sustainable.
A Super App Model to Unlock Economic Potential
The breadth of Yango’s digital services in Africa is substantial and continually expanding. Its unified Super App brings together ride-hailing, food delivery, navigation, e-commerce, and digital payments into one cohesive platform. This integrated model is designed not just for user convenience but to stimulate broader economic participation. From drivers and couriers to small business owners and end-users, the platform is a catalyst for income generation, logistical efficiency, and digital inclusion.
Scaling Innovation Across African Markets
As the company broadens its African footprint, it aims to replicate and adapt its integrated service model in new markets across the continent. Yango’s expansion is not merely about geographic spread but about ecosystem enhancement. The company is focused on tailoring its services to meet specific regional demands while simultaneously fortifying value chains across sectors. A particular emphasis is being placed on developing bespoke technological solutions for African businesses, empowering them to scale more effectively in digital environments.
Investing in Africa’s Digital Workforce of Tomorrow
Beyond services and platforms, Yango is sharpening its focus on talent development as a core pillar of its African strategy. Recognizing that sustainable innovation hinges on human capital, the company is scaling up its investment in digital skills through the Yango Fellowship. Originally launched in Côte d’Ivoire, this initiative is now being expanded to a pan-African scale, to train hundreds of thousands of young professionals in future-ready digital competencies.
Abidjan as the Nerve Centre for Skills and Innovation
As part of this continental rollout, Abidjan will become the central hub for the Yango Fellowship, hosting training, development, and coordination efforts for participants across Africa. This move underlines Yango’s intent to make the city not only a logistical headquarters but a centre of knowledge, innovation, and empowerment. Through this initiative, Yango is helping to lay the groundwork for a digitally fluent workforce capable of driving Africa’s tech transformation from within.
“Our mission goes beyond providing digital services,” said Daniil Shuleyko. “By investing in talent and skills, especially among young people, we’re helping build the foundation for long-term innovation and self-sustaining digital ecosystems across Africa. With programs like the Yango Fellowship, we want to empower the next generation of African tech leaders.”
Comments