CAFU Appoints Amit Rawal as new Chief Product & AI Officer

CAFU, the leading platform for on-demand car services in the region, has appointed Amit Rawal as its new Chief Product and AI Officer. Amit joins the company with an impressive track record, having held key leadership roles at major tech giants such as Apple and collaborating with innovative startups globally. In his new role, Amit will leverage his expertise in artificial intelligence to steer the development of CAFU’s advanced products. His leadership is expected to enhance customer experiences through the integration of cutting-edge technology, fostering innovation, and strengthening CAFU’s dedication to providing seamless, on-demand vehicle services.

An Accomplished Leader with Global Experience

Amit Rawal brings over two decades of experience in the digital commerce and AI-driven technology sectors. A former Fellow at Stanford University and AI professor, he has worked across four continents, leading successful technology platforms and AI-focused product development. His extensive knowledge makes him ideally suited to spearhead CAFU’s innovation strategy, aimed at advancing connectivity and delivering next-generation solutions to improve convenience for users.

Launch of CAFU CarPlay Under Amit’s Leadership

Within just a few months of his appointment, Amit Rawal has led the successful launch of CAFU CarPlay, a feature designed to transform the way customers interact with their vehicles. This innovation enhances in-car connectivity by offering a safer and more streamlined driving experience, enabling drivers to focus on the road while reducing phone distractions.

Enhancing Customer Convenience with Apple CarPlay Integration

Available to all CAFU users, the Apple CarPlay integration simplifies the service reordering process by allowing customers to schedule appointments directly from their vehicles. The system automatically directs them to the next available service slot based on their location, further embodying CAFU’s promise of convenience. This new feature strengthens CAFU’s connected ecosystem, delivering innovative solutions that save users valuable time.

Rashid Al Ghurair, Founder and CEO, CAFU, said, “Under Amit’s leadership, we have already seen rapid success through CAFU CarPlay, which underscores his pioneering and visionary perspective. His deep expertise aligns perfectly with CAFU’s mission to deliver convenience on the move while continuing to positively impact the communities we serve. I’m thrilled to welcome him on board and look forward to seeing how his leadership will drive future innovation and growth at CAFU.”

Commenting on his new role, Amit Rawal said, “As CAFU continues to redefine mobility through technology and delightful user experiences, I’m thrilled to join as the Chief Product and AI Officer. The launch of our Apple CarPlay integration is just the beginning of how we will simplify and deliver the ultimate convenience, embodying CAFU’s vision. As we at CAFU plan to harness Gen AI and machine learning to transform how we all experience mobility services, I look forward to leading a talented team and initiatives that will deliver personalized, intuitive, and delightful user experiences, positioning us at the forefront of technological innovation and making a meaningful impact on our customer’s lives.”