twofour54 Launches New Services to Boost Abu Dhabi's Media Ecosystem

twofour54, a key member of the ADNEC Group and Abu Dhabi's leading media hub, made significant announcements at the Global Media Congress (GMC), showcasing three major services. These initiatives emphasize its commitment to supporting creators and enhancing Abu Dhabi's media landscape. The new offerings include the fully operational Studios at Yas Creative Hub, a refreshed portfolio of creative services, and the debut of a versatile, high-quality podcast suite.

Humaid Al Dhaheri, Managing Director and Group CEO of ADNEC Group, said: “The introduction of these offerings by twofour54 illustrates our commitment to developing Abu Dhabi’s media sector. As a component of the ADNEC Group, twofour54 bolsters the emirate’s position as a hub for media production, creativity and collaboration, thereby driving the industry’s growth.”

State-of-the-Art Studios at Yas Creative Hub

The newly launched Studios at Yas Creative Hub (YCH) are now fully operational, providing two expansive 600-square-metre sound stages. Designed to cater to television productions, independent films, digital content, and a range of media projects, these studios offer top-tier facilities such as green rooms, makeup suites, and loading bays. The studios are strategically located just 10 minutes from Abu Dhabi Airport, contributing to YCH’s positioning as the UAE’s first purpose-built media, entertainment, and gaming hub—making it an ideal destination for year-round filming.

Enhanced Creative Services Portfolio

In addition to the new studio facilities, twofour54 also unveiled its revamped portfolio of creative services. As a driving force for creative collaboration in the media sector, twofour54 connects businesses with the right partners from its ecosystem, facilitating smooth project execution. The company ensures tailored support throughout every project phase, helping businesses achieve high-quality outcomes that foster growth and innovation.

Mark Whitehead, CEO of twofour54, commented, “These additional resources demonstrate our commitment to equipping media creators with an environment for the creative industries to thrive. From the capabilities of Studios at Yas Creative Hub, to the flexibility of our podcast setup and our revitalised creative services, we are expanding Abu Dhabi’s position as a global media hub and nurturing a dynamic ecosystem for today’s content visionaries.”

Launch of a Customizable and Portable Podcast Suite

The third major addition is twofour54's professional-grade podcast facilities. This flexible, portable setup is designed for content creators producing podcasts and videocasts at any location. Equipped with advanced noise-cancellation technology and superior audio-visual tools, the portable podcast suite ensures premium production quality wherever it’s needed. Attendees at the GMC had the opportunity to watch live demonstrations and witness real-time content creation, showcasing the versatility and high-quality performance of the podcast suite.

Strengthening Abu Dhabi's Media Ecosystem

With these new offerings, twofour54 continues to solidify its position as a leader in media innovation. By providing cutting-edge resources and services, twofour54 empowers creators and businesses alike, helping them thrive in an ever-evolving media industry. These new services reaffirm Abu Dhabi’s role as a global media hub and a destination for creative collaboration and industry advancement.