Khaleej Times Boosts Digital Presence with New Initiatives

by News Desk 8 months ago Media Khaleej Times

Through innovative initiatives and strategic investments, the publication is expanding its digital content offerings and leveraging emerging technologies to stay ahead in the competitive landscape of digital media.

Khaleej Times has emerged as the foremost English multimedia platform in the region, continuously raising the bar in media standards. The platform enjoys widespread respect for its commitment to journalism, trust, and credibility.

“Part of our mission is to significantly increase our digital revenue, and some of the recent digital innovation at Khaleej Times contribute directly to our growth strategy,” said Charles Yardley, Chief Executive Officer.

Editorial Leadership and Strategic Initiatives

Under the guidance of Editor-in-Chief Michael Jabri-Pickett, Khaleej Times has implemented several new digital editorial initiatives over the past 100 days. These initiatives have been specifically designed to improve audience engagement and foster a more enriching experience for the community.

Website Redesign for Improved User Experience

The recent overhaul of khaleejtimes.com focuses on providing users with a more modern, intuitive interface. Key features of the redesign include enhanced navigation, faster page loading, and a mobile-first design, ensuring a seamless browsing experience across all devices.

Expanding Reach with KT Arabic

Khaleej Times has also introduced KT Arabic, an extension of its legacy. This move allows the platform to strengthen its presence in the rapidly evolving Arabic-speaking world, positioning itself as a key player in this critical market.

“As a UAE-based publication, it was important for our leadership that we reflect the language of the region,” said Jabri-Pickett.

KT Plus: Engaging the Gen Z Audience

Targeting a younger demographic, KT Plus has quickly built a strong following, especially among Gen Z. The launch includes original KT+ shows, and future plans aim to expand this franchise across various platforms within the Khaleej Times’ evolving suite of advertising products.

A Call to Join the New Digital Journey

With these dynamic developments, Khaleej Times encourages its readers to explore the new digital landscape, becoming part of an active and engaged community that is shaping the future of media.

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