Jobin Joejoe Becomes The Managing Director Of Sony MEA

The widely recognised consumer electronics company Sony Middle East and Africa has announced that Jobin Joejoe has been named Managing Director. Jobin has acquired this esteemed position via his outstanding contributions to the company's operations. In this capacity, he will lead regional teams that will advance Sony's worldwide expansion goal and guarantee overall operational excellence.

Jobin Joejoe offers a wealth of knowledge to his new role after over two decades of devoted devotion to Sony. After joining Sony MEA in 2007, he advanced quickly through the ranks, taking on the positions of Head of Sales and Country Sales Manager. In these roles, he not only oversaw brand strategy but also routinely exceeded regional sales goals. Acknowledging his aptitude and commitment, he was elevated to Deputy Managing Director in 2022, where he persisted in propelling expansion and nurturing creativity inside Sony's consumer technology sector throughout the area.

Takakiyo Fujita, Area Sales Marketing Officer, Sony Asia, Middle East and Africa said: “I am delighted to announce that Jobin will take over the reigns as Managing Director, Sony MEA. Jobin will continue to deliver exceptional results, strengthen our operations and grow the business through his extensive market knowledge and experience in the MEA region. With his proven leadership in fostering high-performing teams, I am confident Jobin will propel Sony to new heights.”

Joejoe is a key business leader in the region. He has been recognised by prestigious awards such as “CEO of the Year” by CEO Middle East magazine and “Forbes Top Global Meets Local Executives” in 2023.

“Sony MEA has continued to thrive in the region, thanks to our stellar team and valued partners,” said Jobin Joejoe. “I’m incredibly optimistic about the future we are building and look forward to carrying forward Sony’s mission of filling the world with emotion through the power of creativity and technology.”