Agencies expand ties from the United Kingdom to the Middle East

CORQ and The Romans have expanded their partnership from the UK to Dubai with the goal of fostering more genuine and authentic connections between influencers and brands in the Middle East. A striking 82% of social media influencers are female, and they exert a dominant influence over the global creator economy, shaping nearly every facet of it. These women are the trendsetters and innovators, the vibrant and potent force that captivates social media platforms. They craft both the magic seen in front of the camera and behind the scenes. The primary reason for women's dominance on social media platforms is that these spaces serve as hubs where most consumers congregate, network, connect, discuss, and engage in real-life conversations about our complex world and its myriad events.

The most influential social media figures worldwide are now based in the Middle East. Renowned global audiences are familiar with social media stars such as Asci AKF, Karen Wazen, and Huda Kattan, whose content is more aspirational than relatable in everyday life. It's projected that influencer spending in the UAE will surge from 9 million to a whopping 81 million USD by 2027, and this sphere is predominantly led by females. In fact, influencer spending in the UAE is on track to witness an astounding 800% increase by 2027, rising from a mere 9 million USD a decade prior, with women continuing to play a pivotal role in this domain.