Dubai-based hospitality group TIME Hotels has elevated Soumitra Saha to the role of Chief Financial Officer (CFO), a move aligned with the company’s strategic expansion across the Middle East and Indian Ocean. This promotion comes as TIME strengthens its leadership team to support a dynamic development roadmap.
Veteran Industry Professional Steps into CFO Role
With over 35 years of experience in the hospitality sector, Saha is a seasoned chartered accountant who joined TIME Hotels in 2022 as Vice President of Finance. His career spans leadership roles at prestigious hotel chains such as the Oberoi, Leela Hotels & Resorts, Hyatt, and Movenpick. At TIME, he has played a pivotal role in maximizing revenue and profitability, leveraging his deep industry knowledge.
Strategic Oversight for Regional Expansion
In his new role, Saha will collaborate closely with CEO Mohamed Awadalla and COO William Costley. He will be responsible for steering TIME Hotels’ financial strategy, risk management, and performance analysis. His leadership comes at a critical moment as the group prepares to launch 12 new properties across Saudi Arabia, Tanzania, Morocco, and the Indian Ocean by the first quarter of 2026. These new additions will significantly expand the brand’s footprint, building on its existing portfolio of 17 hotels and over 3,000 rooms.
Speaking on the crucial role of Saha, Awadalla said: “Soumitra brings a wealth of experience to his position as CFO, which will be fundamental in creating a sustainable and stable financial foundation as we continue to expand the brand throughout the region and the rest of the world. His promotion reflects our commitment to adding expertise to our senior management team, which is crucial for the long-term success of TIME Hotels.”
“Soumitra has consistently delivered results that meet or surpass expectations by focusing on best practices and capitalising on his ability to think outside the box, achieving maximum returns and resulting in peak revenues and operating profits.”
Commenting on his appointment, Saha said: “It is an honour to be recognised by the TIME Hotels leadership team. This is a pivotal time for the brand, with an emphasis on expansion; I look forward to working alongside our talented team to drive strategic growth, enhance operational efficiency and deliver long-term value for our stakeholders. I am focused on strengthening the company’s financial foundations and supporting its commitment to delivering exceptional guest experiences.”
A Growing Legacy in the Hospitality Sector
TIME Hotels has spent over a decade cultivating a reputation for quality, service, and guest satisfaction in the region. Looking ahead, the company is set to operate 29 properties by early 2026, with an ambitious goal to scale up to 100 properties over the next five years—a clear signal of its confidence in regional hospitality growth and long-term vision.
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