Geidea - Powering the Future of Payments and Digital Commerce

Geidea is a leading fintech technology firm providing digital banking solutions, smart payment terminals, and business management tools for retail and digital commerce, serving over 650,000 merchants globally. Founded in 2008 by Saudi entrepreneur Abdullah AlOthman and headquartered in Riyadh, the company is expanding internationally with operations in the UAE and Egypt. Geidea is committed to making advanced payments and commerce technology accessible, intuitive, and affordable, empowering merchants to start, manage, and grow their businesses. Recognized as a Great Place to Work across all offices, the group employs over 2,300 professionals dedicated to driving innovation and excellence in fintech.

Omar Yassine, Group CEO of Geidea, is a visionary leader driving the company’s mission to innovate and transform the digital payments landscape in Saudi Arabia and beyond. With extensive experience in fintech and digital banking, Omar previously held senior leadership roles at Saudi National Bank (SNB), including CEO of Digital Ventures & Payments and Group Chief Digital Officer, where he led SNB’s digital transformation and launched a standalone Digital NeoBank for retail and SME clients.

He also held key positions at National Commercial Bank (NCB), spearheading innovative retail banking, remittance, and digital channel initiatives. Renowned for his expertise in strategy, digital-first business models, and customer-centric innovation, Omar has consistently delivered scalable, transformative solutions that have shaped the financial services landscape across the region.