In the Middle East and Africa, Backbase and Valleysoft Form a Strategic Alliance

Backbase, a global leader in Engagement Banking, has recently unveiled a strategic partnership with Valleysoft, a distinguished business and IT consulting provider with a robust presence in the Middle East and Africa. The primary goal of this collaboration is to empower banks in the region to fully embrace Engagement Banking, offering intuitive and instantaneous banking services that surpass customer expectations. According to Fincog, the number of digital banks in the Middle East has surged from 1 in 2012 to 25 in 2021, while Statista reports 21 digital banks in Sub-Saharan Africa. This escalating competition and rising customer expectations are compelling established players to fortify their digital banking portfolios.

In the contemporary banking landscape, where customer experience reigns supreme, Valleysoft's recognition of the necessity for accessible banking services anytime and anywhere is pivotal. Backbase, renowned globally for its customer-centric Engagement Banking Platform, aligns seamlessly with Valleysoft to address this demand. The partnership is poised to redefine the digital banking ecosystem in the region, focusing on revolutionizing financial services and ensuring unparalleled customer experiences.

Valleysoft, a stalwart in the IT services sector, brings a wealth of knowledge and experience in overcoming intricate business and technical challenges. As part of this collaboration, Backbase's regional customers will leverage the expertise of Valleysoft's highly skilled consultants. These experts will tackle crucial issues and ensure the seamless implementation of Backbase's products, strictly adhering to industry best practices. The overarching objective of this partnership is to reshape the concept of customer-centricity in the digital banking sphere, ushering in groundbreaking progress in the region and establishing new industry benchmarks. With our combined proficiencies, we express confidence that this collaboration will chart a transformative course, delivering substantial benefits to both banks and their customers.

“Together with Valleysoft, we will leverage our award-winning Engagement Banking Platform to provide immediate and frictionless banking services tailored to the specific needs of the region,” Aymen Daoud, Regional Head of Sales at Backbase, stated. “This alliance will guarantee customer experiences that surpass expectations and set unprecedented industry standards.”