Ghassan Aboud Automotive Partners with Idemitsu to Bring Japanese Lubricant Technology to Syria

Ghassan Aboud Automotive, a subsidiary of Ghassan Aboud Holding, has signed a strategic partnership with Idemitsu to introduce its advanced automotive and industrial lubricant solutions to the Syrian market.

Ranked No. 1 in Japan and eighth globally, Idemitsu brings more than 110 years of experience in lubricants and a long-standing heritage of precision, reliability, and innovation. Its lubricants are developed to meet the stringent standards of leading automotive manufacturers, with Idemitsu products trusted for OEM factory-fill applications and designed to deliver performance and engine protection from the moment vehicles leave the factory.

Through the partnership, Ghassan Aboud Automotive will distribute Idemitsu’s high-performance lubricant portfolio across Syria, providing customers with access to advanced solutions for passenger vehicles, commercial vehicles, industrial applications, and other critical sectors.

Idemitsu has also pioneered ultra-low-viscosity lubricant formulations and continues to develop specialised fluids for the evolving automotive landscape. Its EV fluids are engineered with precision to address the specific requirements of electric vehicles, including motor positioning, material compatibility, thermal conductivity, and the demanding operating conditions of electric powertrains.

Saud Abbasi, CEO – Emerging Markets at Ghassan Aboud Holding, said: “We are delighted to partner with Idemitsu and bring its renowned Japanese lubricant technology to Syria. This partnership reflects our commitment to investing in solutions that support vital sectors, create new opportunities for sustainable growth, and deliver greater value to our customers. By providing access to world-class lubricant technology, we aim to help customers enhance vehicle and equipment performance, extend engine life, and optimise maintenance. Together with Idemitsu, we look forward to supporting the evolving needs of customers across Syria with high-performance and reliable lubricant solutions.”

Kazuiku Nyudo, Managing Director at Idemitsu, said: “We are pleased to partner with Ghassan Aboud Automotive to bring Idemitsu’s advanced lubricant technology and more than a century of Japanese expertise to Syria. This partnership marks an important step in expanding access to high-quality automotive and industrial lubricant solutions in the market, while supporting the evolving needs of customers across the country. We look forward to working closely with Ghassan Aboud Automotive and contributing to the development of Syria’s automotive and industrial sectors through reliable products, technical expertise, and long-term collaboration.”

The partnership further strengthens Ghassan Aboud Automotive’s growing portfolio of international partnerships and supports its commitment to contributing to the development of Syria’s automotive sector through global expertise, advanced technology, and local capabilities. It also reinforces the company’s broader ambition to support the market with trusted international brands and solutions as demand for high-quality automotive and industrial products continues to evolve.