Triumph Motorcycles Returns to UAE Market Partnering with Galadari

Triumph Motorcycles has announced the appointment of Galadari as its official distribution partner in the United Arab Emirates (UAE). This collaboration marks an important milestone in Triumph’s continued expansion in the region.

Collaborative Effort for Brand Growth and Development

Under this partnership, Triumph and Galadari will jointly oversee the importation, sales, servicing, and distribution of Triumph motorcycles and products. Both companies are dedicated to driving the growth of the Triumph brand within the UAE, ensuring the development of its presence and increasing brand awareness across the market.

Delivering Exceptional Customer Experience

Galadari, now the exclusive Triumph distributor in Dubai, is committed to providing a premium customer experience. The dealership will feature state-of-the-art facilities, highly skilled staff, and an emphasis on top-tier service and after-sales care. This will ensure that both new and existing customers enjoy a world-class ownership experience with Triumph motorcycles.

Strategic Importance of the UAE Market

The UAE is considered a key market for Triumph, being the largest motorcycle market in the GCC region. With this strategic partnership, Galadari will offer the full range of Triumph motorcycles, including the Modern Classic, Roadster, and Tiger families. Enthusiasts can expect a wide variety of models, from the exciting Trident 660 to the awe-inspiring Rocket 3, which boasts a 2.5-litre engine.

Expansion Plans for the Region

Triumph’s commitment to the UAE and GCC region is further highlighted by its plans for ongoing expansion. The partnership with Galadari sets the stage for a promising future, marked by continued growth and increased brand visibility throughout the region.

Paul Stroud, Chief Commercial Officer, Triumph Motorcycles Ltd, United Kingdom, “We are extremely pleased to be entering into partnership with Galadari in UAE, which will create further opportunities for the Triumph Brand to grow within the Emirati market. This step will also enable the Triumph brand to be even more accessible, and we look forward to welcoming more fans and customers in UAE to the Triumph brand.”

Mohammed Galadari, Co-Chairman and Group CEO at Galadari, “We are proud to partner with Triumph, an iconic brand renowned for its rich heritage and exceptional performance. This strategic collaboration not only strengthens our existing portfolio but also aligns with our commitment to delivering exceptional quality and experiences for our customers. We look forward to building on the strong foundation of this distinguished brand and elevating it to even greater heights in the years ahead.”