Lamborghini Achieves Record Sales, Income & Deliveries in 2024
The ceiling of 3 billion euros of revenues was exceeded for the first time (€3.09 billion).
Automobili Lamborghini has once again raised the bar, closing 2024 with its best-ever performance in deliveries, sales, and operating income. Despite a turbulent automotive market, the legendary Sant’Agata Bolognese-based automaker achieved a historic milestone by surpassing €3 billion in revenue (€3.09 billion), reflecting an impressive 16.2% growth compared to 2023. Operating income also surged to €835 million, marking a 15.5% year-over-year increase, while the company maintained a 27% operating margin, solidifying its status as one of the most profitable brands in the luxury sector.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, remarked: “Evolving the entire product range while continuing to grow: this is how we can summarize another record year for Automobili Lamborghini. Despite the difficulties in the automotive market and the highly competitive climate, in 2024 we recorded growth in all three macro-regions (Americas, EMEA and APAC), confirming the global strength of the brand. These results highlight the strengths of our extraordinary team and fill us with confidence and determination as we embrace the next challenges in the sector, continuing to combine performance, exclusivity and innovation.”
Record-Breaking Vehicle Deliveries
Lamborghini continued its dominance in the high-performance automotive segment by delivering 10,687 vehicles in 2024, once again exceeding the 10,000-unit milestone. This represents a 5.7% increase compared to the previous year, demonstrating the brand’s sustained global demand and unwavering appeal among enthusiasts and collectors alike.
Paolo Poma, Managing Director and CFO of Automobili Lamborghini, stated: “The company continued to grow from both a financial and a business perspective in 2024, confirming similar levels of profitability recorded by the leading global luxury brands. In this challenging context, our goal remains that of achieving sustainable growth from both a financial and environmental point of view, creating value for all our stakeholders.”
A Year of Transformation and Innovation
2024 marked a turning point for Lamborghini, as the company completely revamped its product lineup within just 18 months. This transformation was driven by the introduction of three groundbreaking models that redefined performance, technology, and design. The journey began with the launch of the Revuelto, Lamborghini’s first-ever V12 HPEV (High-Performance Electrified Vehicle), seamlessly blending the brand’s iconic V12 engine with advanced hybrid technology powered by three electric motors.
The second major unveiling was the Urus SE, a next-generation Super SUV that brought cutting-edge innovations in efficiency, design, and performance. Finally, Lamborghini introduced the Temerario at the prestigious Monterey Car Week in August 2024. Featuring a completely redesigned engine and an aggressive, uncompromising character, the Temerario embodies Lamborghini’s DNA, offering an exhilarating driving experience that pushes the limits of engineering and craftsmanship.
Commitment to Innovation, Exclusivity, and Performance
At the core of Lamborghini’s success lies its dedication to innovation, exclusivity, and performance—three pillars that define its global reputation. The company continuously invests in research and development, pioneering advanced materials, next-generation design solutions, and cutting-edge technologies to enhance efficiency, sustainability, and production quality. By modernizing its industrial processes and integrating state-of-the-art manufacturing techniques, Lamborghini has further cemented its leadership in both technological excellence and the luxury automotive sector.
Exclusivity remains a hallmark of the brand, with each model offering unmatched levels of customization, iconic aesthetics, and exquisite craftsmanship. Limited production runs and meticulous attention to detail ensure that Lamborghini vehicles retain their desirability and long-term value. By balancing heritage with forward-thinking innovation, Lamborghini not only develops industry-leading performance machines but also embraces sustainable solutions for the future.
Driving Economic Growth and Italian Excellence
With its entire production based in Sant’Agata Bolognese, Lamborghini plays a vital role in Italy’s automotive industry, generating substantial local and national economic benefits. Over the past two years, the company has expanded significantly, increasing its workforce by 1,000 employees—a 30% rise—to support its ambitious growth.
This expansion has been fuelled by Lamborghini’s largest investment plan to date, aimed at modernizing production, scaling manufacturing systems, and enhancing sustainability across its operations. As the company looks ahead, it is fully prepared to navigate new challenges while reinforcing the market presence of its completely revitalized lineup. With innovation at its core and a legacy of excellence behind it, Lamborghini is set to shape the future of luxury performance vehicles.
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