INFINITI Enters Iraqi Market with Al Sour Automotive

INFINITI Middle East, a subsidiary of Nissan Middle East, has officially appointed Al Sour, a member of the Muhanad Group, as its authorized distributor in Iraq. This strategic partnership marks a significant step towards expanding INFINITI's presence in the country.

Expanding Sales and Service Facilities

As part of the collaboration, Al Sour will establish sales, service, and spare parts facilities in key cities such as Baghdad, Erbil, and Sulymanyiah. The goal is to bring the renowned luxury of Japanese craftsmanship and thoughtful customer service to INFINITI owners across Iraq, ensuring the brand's commitment to excellence and customer satisfaction is upheld.

Thierry Sabbagh, Divisional Vice President, President Middle East, KSA - Nissan, INFINITI, said: "We are pleased to welcome Al Sour to the INFINITI family as an authorised distributor in the Republic of Iraq. The country is a key player in the Middle East’s automotive market and with their support, we are excited to elevate the INFINITI brand to new heights, setting the standard for Japanese luxury in Iraq."

Albert Khreiche, Managing Director, INFINITI Middle East said: "INFINITI Middle East is delighted to expand into a pivotal automotive market for the region in the Republic of Iraq. With Al Sour as our trusted partner, we are confident in upholding our promise of an exceptional customer experience, and the human-first mindset."

Ahmad Msher, President and CEO, Al Sour Automotive, said: "It is a privilege to be appointed as the official distributor for INFINITI in in the Republic of Iraq. We are dedicated to bringing a superior automotive experience to the market, aligning with the country’s growing demand for luxury. Our goal is to not only meet, but exceed customer expectations, building trust and contributing to the ongoing success of the INFINITI brand in this dynamic market."

Promising Future for Luxury Automotive Market

The partnership between INFINITI Middle East and Al Sour is set to pave the way for a bright future in Iraq’s luxury automotive market. Both companies are dedicated to offering customers an unparalleled experience in automotive luxury, along with seamless aftersales services that enhance the ownership journey.