Ford Middle East's Strong Q1 2025 Sales Build on Record Momentum

After a record-setting 2024, Ford Middle East is kicking off 2025 with remarkable momentum. The company posted a 23% year-on-year increase in Q1 sales, reinforcing its standing as a top-tier automotive player in the region.

Best Quarterly Results in Nearly a Decade

The first quarter of 2025 was a milestone for Ford, marking its strongest performance since October 2015 and its best March sales since 2014. Major growth markets such as Saudi Arabia, the UAE, Kuwait, and other GCC countries were key drivers behind these exceptional figures.

"We are thankful to our incredible distributor partners for their continued dedication and hard work," said Ravi Ravichandran, President of Ford Middle East. "It’s rewarding to see that the successful sales momentum across our portfolio from last year has continued into 2025, and we are equally excited about our upcoming product launches, which will further strengthen our lineup and boost our offering to customers.”

Customer Favourites Power Sales Growth

Ford’s continued appeal lies in its diverse and dynamic model lineup. The Ford Taurus remains a customer favourite, delivering a premium mix of comfort, advanced technology, and sleek design. Meanwhile, the Ford Territory stands out as a value-packed SUV perfect for families, and the Ford Everest appeals to those craving adventure and rugged capability with a touch of luxury.

Lincoln Sees Strong Uptake in the Luxury Segment

Lincoln is also gaining serious traction in the Middle East’s luxury SUV segment. The 2025 Lincoln Nautilus, which recently secured the prestigious IIHS TOP SAFETY PICK+ award, exemplifies elegance, safety, and substance. The Lincoln Corsair continues to win over drivers with its balanced blend of style, performance, and cutting-edge features.

Enhancing the Ownership Journey Through Ford Guest Experience

Ford’s dedication to customer care goes far beyond vehicle delivery. Through the Ford Guest Experience (FGE), the company is reimagining the ownership journey — from seamless online service bookings to mobile maintenance solutions — ensuring every touchpoint with the brand is smooth, efficient, and memorable.

Leading the Charge in Performance and Off-Roading

Ford Middle East holds a unique distinction as the only region to offer the complete trio of Raptor vehicles: the Ranger Raptor, F-150 Raptor, and Bronco Raptor. This commitment to high-performance off-road vehicles continues to resonate with enthusiasts across the region.

A New Era for Ford Performance

Ford’s high-performance ambitions are gaining traction globally. After a successful debut podium finish at the Dakar Rally, the brand is preparing to return to the legendary 24 Hours of Le Mans in 2027. Even sooner, Ford will re-enter the world of Formula 1 in 2026, partnering with Red Bull Powertrains to develop an advanced hybrid power unit.

Key Developments Strengthen Regional Presence

Ford’s momentum is further bolstered by major regional investments, including the launch of a new Parts Distribution Center in Dubai. This facility is already enhancing service levels and ensuring quicker access to parts. The UAE debut of the Ford Transit van and the rollout of the FordPass® app, which offers remote connectivity features, are also improving customer experience across the board.

Exciting Product Launches Set the Tone for 2025

Looking ahead, Ford Middle East has a full calendar of launches planned. The year will see the introduction of the all-new Expedition, the innovative Mustang Mach-E, a refreshed Territory SUV, the next-generation Lincoln Navigator, and the premium Lincoln Way® experience — all poised to elevate Ford and Lincoln’s presence in the region even further.