Elite Group Holding Expands Automotive Portfolio with Launch of ART Elite Car Rental

Elite Group Holding has officially launched ART Elite Car Rental, a new subsidiary that provides flexible and all-inclusive vehicle leasing services. As a prominent UAE-based conglomerate and the exclusive partner of Soueast and Jetour in the UAE, the company is starting the initiative with Soueast vehicles available for immediate leasing. Jetour models will be added to the fleet in the near future.

Full Range of Soueast Vehicles Now Available

Customers can now lease any model from the Soueast lineup, including the S06, S06 DM, S07, and S09. These models are known for their reliability, advanced features, and cost-effectiveness, offering a convenient alternative to long-term vehicle ownership.

Focus on Customer-Centric Leasing Solutions

ART Elite Car Rental is designed to deliver value, convenience, and peace of mind. The leasing process is streamlined and accessible, catering to individuals, families, and businesses alike. This launch is part of Elite Group Holding’s broader strategy to improve customer experiences across all areas of its operations.

Tapping into a Growing Market

According to Statista (2024), the UAE’s car rental market is projected to reach over USD 182 million in revenue by 2025, and is expected to climb to USD 214.7 million by 2029. With ART Elite Car Rental, Elite Group Holding enters a rapidly growing market driven by digitalisation, changing consumer preferences, and increasing mobility needs.

All-Inclusive Leasing for Hassle-Free Driving

The service removes the traditional barriers of car ownership by offering zero down-payment, free comprehensive insurance, regular servicing, registration, and 24/7 roadside assistance. Flexible payment plans and easy vehicle replacement are also included. A dedicated team of leasing experts ensures that each customer receives tailored support throughout their leasing journey.

Future Expansion Plans in Motion

Currently, the service includes only Soueast vehicles, but Jetour models will be added shortly. The Group also plans to expand the rental offering to include other car brands and reach a wider range of customers in various market segments.