Chery Launches TIGGO 9 in the UAE and MENA Markets
This sophisticated and technologically advanced vehicle is poised to redefine the premium SUV segment.
Chery UAE, in collaboration with AW Rostamani Group, has introduced the TIGGO 9, marking the debut of the brand’s flagship SUV. As the largest model in the TIGGO lineup, the TIGGO 9 is designed to set a new standard for elegance, safety, and performance, catering to SUV enthusiasts in the UAE and the wider MENA region.
The TIGGO 9 combines a sleek design, high-performance engineering, and meticulous craftsmanship to compete in a highly competitive market segment. This model aims to deliver not only a refined driving experience but also long-lasting value for modern drivers who seek both style and substance in their vehicles. As the first generation of the TIGGO 9, this model has been specifically designed to meet the increasing demand for premium, powerful SUVs in the UAE market. The launch of the TIGGO 9 represents a significant milestone for Chery, as it expands its presence in the UAE and MENA region with a vehicle that blends performance, sophistication, and durability in one comprehensive package.
Milestone Event at Bluewaters Forum
The official launch event of the TIGGO 9 was held at the Bluewaters Forum at Banyan Tree Bluewaters Island. The event saw the participation of senior executives from Chery Global and AW Rostamani Group, media representatives from the UAE and MENA, and regional distributors. This gathering underscored the significance of the debut for both the UAE and the broader MENA region, highlighting Chery’s strategic focus on these markets and its commitment to meeting the growing demand for high-end SUVs in the region.
Commenting on the launch, Michel Ayat, CEO of AW Rostamani Automotive Group, emphasized the growing presence of Chinese automotive brands in the UAE: “Our partnership with Chery represents a significant milestone in the UAE's automotive evolution. Today Chery Global has sold more than 15 million vehicles worldwide. The TIGGO 9 exemplifies this progress, as demand for Chinese vehicles in the region continues to rise. With their competitive prices, innovative features, and growing appeal among car enthusiasts, Chinese car brands have captured more than 12% of the UAE market in 2024 — up from just 4-5% in previous years. Our collaboration ensures that we continue to offer the very best in performance and luxury, redefining what consumers expect from today’s vehicles.”
He continued: “AW Rostamani’s legacy of quality, trust, and customer satisfaction aligns seamlessly with Chery’s innovative approach, ensuring that our customers experience the best in automotive excellence. The TIGGO 9 is not just a car but a statement of sophistication, elegance, performance, technology, and safety.”
Zaher Sabbagh, Director of Chery UAE, added: “With the launch of the TIGGO 9, we are introducing a model that redefines expectations for an SUV. As the largest model in the TIGGO lineup, it combines enduring design, high-end technology, and reliable performance to cater to UAE drivers looking for a vehicle that balances elegance with strength. This milestone reaffirms Chery’s dedication to delivering premium products and sophisticated driving experiences to the UAE and regional markets.”
Sabbagh continued: “The UAE stands at the heart of this launch, marking a proud moment for us as the country remains a vital market for luxurious, high-performance SUVs. The TIGGO 9’s debut here is a testament to our commitment to the MENA market and its evolving automotive preferences.”
Bold and Elegant Design
The Chery TIGGO 9 stands out with its bold design, reflecting the brand's philosophy of “Conquer with You, Guard for Love” The SUV features a bionic-inspired design with the iconic Tiger Eyebrow Bow, sharp teeth accents, and a diamond-accented grille, all of which convey strength and elegance. The rear diamond-shaped taillights and tiger-stripe fog light frames further enhance its commanding presence on the road.
Luxury and Technology at the Forefront
Inside, the TIGGO 9 prioritizes luxury and technology. The 8-way power-adjustable driver’s seat, complete with lumbar support, memory settings, ventilation, heating, and massage functions, ensures an exceptional driving experience. Advanced features, including a 540-degree HD camera system, voice control, and a hybrid 3DHT powertrain, provide a dynamic and eco-conscious driving experience. Additionally, the 14-speaker surround sound system, featuring integrated headrest speakers, delivers an immersive audio experience. The auto-folding rear seats provide versatility, transforming the cabin into a spacious 2.08m² bed when the backrests are folded down, offering ample space for both passengers and cargo.
Unmatched Safety Features
Safety is a top priority in the TIGGO 9, which boasts a 5-star Euro NCAP rating and 13 advanced driver-assistance systems (ADAS), including lane-keeping assist, emergency braking, and adaptive cruise control. With 10 airbags and a reinforced steel frame, the vehicle ensures maximum protection. Intelligent voice control and adaptive cruise control further enhance the driving experience, while the SUV’s combination of exterior and interior technology offers unmatched convenience and security.
User-Friendly Experience and Innovative Features
The TIGGO 9 excels in user experience with its 15.6” 2.5K HD touchscreen and heads-up display, which provide essential information to drivers without distractions. These features, along with the headrest speakers, foldable rear seats, and a strong focus on comfort, safety, and innovation, make the TIGGO 9 a standout choice for those seeking luxury, performance, and peace of mind on the road.
Expanding Chery’s Presence in the UAE
The launch of the TIGGO 9 is part of Chery’s broader strategy to strengthen its presence in the UAE. With new showrooms opening in Sharjah and Dubai, and further expansion in Abu Dhabi with the Sh. Rashid Bin Saeed showroom and the Mussafah service centre, Chery is committed to establishing a long-term presence in the region. The TIGGO 9 is not just a vehicle; it represents Chery’s growing influence in the MENA automotive market, meeting the evolving needs of local consumers for reliable, high-performance vehicles.
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