Audi Unveils All-New A3: Dynamic Blend of Sportiness and Intelligence

The Audi A3 has been a benchmark in the premium compact segment for years, and its latest iteration upholds this legacy with impressive advancements in design, technology, and comfort. Tailored for the modern driver, the updated A3 range promises an unparalleled driving experience. Now available for order across the region, the lineup includes the A3, S3 Sportback, and S3 Sedan. These models redefine precision and style, offering features like customizable lighting and state-of-the-art safety systems. Balancing sporty performance with efficiency, the new range caters to both urban commutes and long-distance journeys.

Striking Design and Bold Innovation

The Audi A3 commands attention with its sleek, dynamic design. A frameless Singleframe grille enhances the car's sophisticated appearance, flanked by angular air intakes and a bold rear diffuser. A newly designed front spoiler seamlessly connects these elements, creating a visually lower stance and an aggressive look. The S line variant draws inspiration from Audi’s RS models, featuring vibrant colour options like District Green, Ascari Blue, and Progressive Red. Five new wheel designs elevate personalization possibilities. Slim LED and Matrix LED headlights with customizable daytime running light signatures add a unique touch, making every journey a statement of style.

Sustainability Meets Efficiency

The Audi A3 is committed to sustainable luxury, incorporating seat covers made from 89% recycled PET bottles and eco-friendly Dinamica microfiber inlays. This focus on sustainability delivers premium comfort while reducing environmental impact. Aerodynamic enhancements, such as controlled cooling-air inlets and a refined silhouette, improve the car's efficiency. These innovations ensure a smooth, quiet drive that’s as responsible as it is enjoyable.

Performance that Thrills

Engineered for both power and precision, the Audi A3 is a driver’s delight. The A3 features a 1.5-litre 35 TFSI engine producing 110 kW (150 PS), paired with a seven-speed S tronic automatic transmission for seamless performance. Meanwhile, the S3 models raise the stakes with a 2.0-liter TFSI engine delivering 333 horsepower and 420 Nm of torque—a significant upgrade over previous models. The S3 accelerates from 0 to 100 km/h in just 4.7 seconds, ensuring exhilarating performance. Advanced features like a rear differential with torque vectoring and Audi’s Quattro all-wheel drive enhance agility and control, making every drive dynamic and stable. The addition of progressive steering and six Audi drive select modes—including the new dynamic plus mode exclusive to the S3—offers unparalleled driving versatility, whether navigating city streets or tackling sharp corners at speed.

Sporty and Luxurious Interior

Inside, the Audi A3 redefines premium comfort and style. Highlights include a redesigned gear shifter, illuminated door panels with 30 ambient colour options, and sustainable Dinamica microfiber inlays. A premium Sonos 3D sound system enhances the driving experience, while ambient lighting adds a touch of personalization.

Driver-centric technology is at the forefront, with a 10.1-inch touchscreen and Audi’s virtual cockpit as standard. For an enhanced experience, optional MMI Navigation Plus offers advanced features, ensuring connectivity and convenience at your fingertips.

Availability

The Audi A3 and S3 models are now available for order at Audi dealerships across the region, with showroom arrivals expected from December 2024. In GCC countries, the Audi A3 is priced starting at $35,301, while the S3 Sportback and Sedan are priced at $56,708 and $57,918, respectively (prices exclude VAT but include a service package, registration fees, and five years of roadside assistance).

With its combination of innovation, sustainability, and performance, the new Audi A3 range sets a new standard in the premium compact segment. Visit your local Audi dealership to experience the future of driving.