Audi and Museum of the Future Extend Strategic Partnership

Audi Middle East has renewed its strategic collaboration with the Museum of the Future, reinforcing a shared vision for innovation and advanced mobility. The renewed partnership was formalized during a special joint event at the museum, which also served as the regional unveiling of the all-new Audi A6 e-tron. Initially introduced as a concept vehicle at the museum in 2023, the A6 e-tron has now evolved into a fully realized production model—representing Audi’s transition from futuristic vision to tangible innovation. This milestone highlights Audi’s continued commitment to electrification and the future of sustainable transportation in the Middle East.

A Forward-Looking Collaboration

Since the launch of their alliance on February 22, 2022, Audi and the Museum of the Future have worked closely to engage audiences driven by technological progress and future-oriented ideas. Audi is among the museum’s key strategic partners, playing a central role in its mission to spark transformative thinking. The museum’s dedication to advancing cutting-edge technologies and inspiring change mirrors Audi’s pursuit of next-generation mobility and automotive excellence.

“Our collaboration with the Museum of the Future continues to be a catalyst for driving forward-thinking conversations around the mobility of tomorrow,” said Rene Koneberg, Managing Director of Audi Middle East. “This partnership allows us to showcase Audi’s vision of the future, with the A6 e-tron leading the way as a fully realised production vehicle that embodies our commitment to sustainable, premium electric mobility”.

A Platform for Visionary Innovation

Over the last three years, the Museum of the Future has become a key venue for Audi to present its most forward-thinking concepts. Models such as the Audi Activesphere, Grandsphere, and Skysphere have all been showcased at the museum, capturing the imagination of visitors and industry leaders alike. In addition, the venue hosted the regional debut of the Audi Q6 e-tron, further cementing the collaboration as a hub for innovation and design leadership.

“Our continued partnership with Audi highlights the Museum of the Future’s commitment to championing transformative innovation and progress”, said Abdulaziz AlJaziri, Deputy CEO at Dubai Future Foundation (DFF). “Over the past three years, we’ve witnessed ideas evolve into real-world innovations like the Audi A6 e-tron. By bringing future-ready technologies from concept to reality within our walls, we are not only showcasing what’s next but are actively shaping it,” he added.

Driving Sustainability Through Infrastructure

Audi’s presence at the museum goes beyond concept displays. A total of ten Audi concept vehicles have been exhibited, and 21 electric vehicle charging stations have been installed throughout the premises. These initiatives reflect Audi’s ongoing efforts to integrate sustainability with cutting-edge design and smart mobility solutions—reinforcing its pledge to lead the region in responsible and visionary automotive development.