ATRC Joins Forces with Abu Dhabi Grand Prix, Elevating the Event Impact

Ethara, the organizers of the Abu Dhabi Grand Prix, have announced the Advanced Technology Research Council (ATRC) as a Founding Partner for the Formula 1 Etihad Airways Abu Dhabi Grand Prix. Scheduled to take place from December 5-8 at the renowned Yas Marina Circuit, this prestigious event marks the thrilling finale of the Formula 1 season. The partnership emphasizes Abu Dhabi’s unwavering commitment to innovation, technological progress, and global leadership as it strengthens its position in culture, business, and research.

ATRC: Pioneering Research and Development in Abu Dhabi

ATRC plays a pivotal role in cementing Abu Dhabi's status as a global leader in research and development. With groundbreaking projects that reflect the emirate’s focus on technological innovation, ATRC showcases the transformative power of its initiatives. Through its collaboration with the Abu Dhabi Grand Prix, ATRC aims to highlight advancements in autonomous mobility and other cutting-edge technologies to a global audience.

Abu Dhabi Grand Prix: A Platform for Global Excellence

As the Middle East’s premier Formula 1 event, the Abu Dhabi Grand Prix has become a cornerstone of regional sports, attracting over 170,000 fans in 2023. The event not only concludes the global racing season but also generates significant economic value, contributing AED 1.165 billion during the race weekend. Beyond the spectacle of motorsport, the Grand Prix serves as a showcase for Abu Dhabi’s advancements in innovation, with ATRC's involvement underlining this focus.

Commenting on this landmark collaboration, Ahmed Al Kaabi, Government Affairs Executive Director of Ethara, said: "We are delighted to welcome ATRC as a Founding Partner of the eagerly anticipated Abu Dhabi Grand Prix. ATRC’s leadership in research and development aligns with our vision of pushing the boundaries of what is possible and showcasing world-class innovation. Together, we aim to elevate this event beyond expectations, reinforcing Abu Dhabi’s approach to future-forward progress."

Abdulaziz Al Dosari, Executive Director - Support Services at ATRC, added: "The Abu Dhabi Grand Prix provides a wonderful opportunity to highlight advancements in research and technology. We at ATRC are grateful to be part of this journey. Our collaboration with Ethara underscores our dedication to innovations in areas like autonomous mobility and their potential to shape the future. We are pleased to support an event that connects with audiences worldwide and celebrates progress and creativity."