Alessio Soligo to Lead Lamborghini Middle East & Africa

Automobili Lamborghini has officially named Alessio Soligo as the new Head of the Middle East & Africa (MEA) region. Soligo steps into this leadership role after spending six years managing the brand’s operations in Southern Europe. In his new position, he will be responsible for overseeing sales, marketing strategies, and after-sales services across the MEA’s network of 13 dealerships.

A Decade of Growth Within Lamborghini

Soligo’s appointment follows a successful career trajectory within Lamborghini. As Area Manager for Southern Europe, he was in charge of key markets including Portugal, Spain, Italy, Greece, and Turkey. An electronic engineering graduate, Soligo began his journey with the company in 2015 as a production engineer. Over the past ten years, he has built a strong foundation of technical and commercial know-how that is expected to drive Lamborghini’s growth in the MEA region.

Francesco Cresci, Regional Director of Europe, Middle East and Africa at Automobili Lamborghini, commented, “We are delighted to welcome Alessio Soligo as Head of Lamborghini Middle East and Africa. With a strong technical background, and proven track record of successful management in key European markets, he brings a wealth of automotive experience to the role. We are confident that his background, strategic vision and expertise will help us continue to deliver exceptional experiences to our wide range of customers in the MEA region."

Expanding Presence in a Key Global Market

Lamborghini currently operates 13 dealerships throughout the Middle East and Africa, serving a vibrant community of loyal clients and automotive enthusiasts. The company continues to look for new opportunities to strengthen its regional presence and enhance the overall ownership experience for its customers.