Al Ghurair - Chery's Rely Brand Enter Into UAE Distribution Deal

Al Ghurair Mobility has signed an exclusive distribution agreement with Chery Group to introduce RELY, a new global pickup brand, to the United Arab Emirates.

This agreement marks a significant milestone as the UAE becomes the first market worldwide to launch RELY. Known for its focus on advanced engineering, reliability, and cost efficiency, RELY will deliver a new generation of commercial vehicles designed to meet the evolving needs of fleet operators in logistics, construction, and infrastructure.

“This partnership marks a defining moment for Al Ghurair Mobility and for the UAE,” said John Iossifidis, Group CEO of Al Ghurair. “With the UAE as the gateway for RELY’s global debut, the nation further strengthens its position as a hub for innovation and mobility transformation. Together, we will introduce advanced, reliable and efficient commercial vehicle solutions that drive economic growth and accelerate the UAE’s infrastructure ambitions.”

Bao Siyu, Executive President of Chery Group, said: “Launching RELY in the UAE in partnership with Al Ghurair Mobility is a forward step in our global strategy. Backed by Chery’s strong R&D capabilities and proven technologies, RELY is designed to offer fleet operators vehicles that combine performance, durability, and smart mobility solutions tailored to today’s business demands.”

RELY, as part of Chery Group’s portfolio, brings together advanced engineering, durability, and intelligent design, making it ideally positioned to serve operators across logistics, construction, and infrastructure sectors. With the UAE as its entry point, the brand aims to set new benchmarks in commercial mobility solutions across the region.