Al-Futtaim Automotive Names Katib Belkhodja Marketing Director for Toyota & Lexus UAE

Al-Futtaim Automotive has appointed Katib Belkhodja as the new Marketing Director for its flagship brands, Toyota and Lexus, in the United Arab Emirates. This strategic leadership move underscores the growing importance of both brands within the region’s increasingly competitive automotive landscape. Katib brings a wealth of experience across various functions, aligning well with the company’s ambitious growth trajectory.

Driving Brand Growth Through Strategic Marketing

In his new capacity, Katib will oversee the marketing and communication strategies for both Toyota and Lexus. His focus will be on amplifying brand equity, driving comprehensive marketing performance, and enhancing customer engagement at every level. His leadership style emphasizes insight-driven decisions, the integration of AI technologies, and scalable innovation across marketing functions.

Proven Track Record in Innovation and Transformation

Before stepping into this role, Katib served as Director of Customer Centricity at Al-Futtaim Automotive. During his tenure, he led major enterprise-wide initiatives, including the deployment of a new CRM and lead management system, the introduction of new automotive brands into the company’s portfolio, and the early integration of generative AI into marketing and customer service. He also played a key role in shaping the group’s communication strategy for its COP28 partnership, aligning with the organization’s broader sustainability goals.

Poised for a Transformative Year Ahead

With 2025 shaping up to be a milestone year for both Toyota and Lexus—featuring innovative product launches, immersive brand experiences, and a deeper focus on electrification—Katib’s appointment comes at a pivotal moment. His vision and expertise are expected to reinforce the brand’s relevance and resilience in a rapidly evolving market.