Al-Futtaim Automotive Appoints MD to Lead After-sales Innovation and Customer Excellence

Al-Futtaim Automotive has taken a decisive step toward reinforcing its customer-first strategy by appointing Jean-Pascal Bourdier as the new Managing Director of Global Aftersales. Known for his global perspective and seasoned leadership within top-tier automotive brands, Jean-Pascal is set to drive operational excellence and sustainable transformation across the aftersales division.

Elevating Aftersales with Innovation and Customer Experience

This leadership change underscores Al-Futtaim Automotive’s ambition to revolutionize aftersales services under the umbrella of Al-Futtaim Auto Centre (ALAC). ALAC stands at the forefront of aftersales service excellence, combining smart technologies, premium-grade products, highly skilled technicians, and cutting-edge facilities. Catering to a diverse range of vehicles—including electric and conventional models—ALAC offers comprehensive coverage throughout the UAE. From seven-day service operations and mobile units to express repairs and clear fixed pricing, ALAC is redefining convenience and value for customers. Jean-Pascal will report directly to Antoine Barthes, Vice President of Al-Futtaim Automotive, leading strategic efforts to deliver both premium and budget-conscious automotive care solutions.

Embracing Sustainability and Technology in Aftersales

In his new role, Jean-Pascal aims to integrate sophisticated technologies into the aftersales workflow, including advanced electronic vehicle checks to boost service efficiency and accuracy. His forward-looking vision also champions sustainability with initiatives like reducing emissions through eco-conscious logistics, remanufacturing spare parts, and shrinking the carbon footprint of warehouse operations.

Commenting on his appointment, Jean-Pascal Bourdier stated: "I’m incredibly proud and excited to join and lead one of the regional’s largest automotive aftersales operations. My belief aligns perfectly with the company’s commitment to delivering unparalleled service and solutions, with the customer at the heart of it all. From leveraging cutting-edge diagnostic technologies to empowering our technicians to become trusted experts, our mission is to ensure every vehicle continues performing at its best. I’m excited to be part of this team as we drive toward a future fuelled by convenience, innovation, sustainability, and customer satisfaction."

A Proven Leader with Global Automotive Expertise

Jean-Pascal brings over 20 years of international experience to the table, having held key positions in EV infrastructure development, operational leadership in automotive manufacturing, and global aftersales strategy at Renault Group. His work has consistently focused on elevating customer engagement and driving performance improvements across multiple markets.

Driving Innovation Through Global Experience

Throughout his career, Jean-Pascal has led diverse teams across the globe, including pivotal roles in Japan. He has effectively combined engineering know-how with business strategy to create robust aftersales systems. His accomplishments include patent registrations, developing integrated aftersales models, and pioneering hybrid digital-physical (“phygital”) customer service experiences. His expertise in digital transformation and sustainable operations is closely aligned with Al-Futtaim Automotive’s long-term vision to reshape the industry within the UAE and beyond.

Part of a Broader Vision by Al-Futtaim Group

Al-Futtaim Automotive is a key division of the Al-Futtaim Group, a diversified organization committed to delivering high-quality products and services that enrich everyday life. This appointment reflects the Group’s dedication to innovation, customer satisfaction, and sustainable growth across all its operations.