VICTOR Headquarters Shifted To Abu Dhabi

Leading worldwide on-demand jet charter platform Victor (www.flyvictor.com) is pleased to announce that its headquarters have moved to the renowned Erth Abu Dhabi, a symbol of Emirati hospitality in the centre of the city.  This action, which comes after an Abu Dhabi investment firm recently acquired Victor, represents a major turning point for business aviation in Abu Dhabi and the UAE.

Established in 2011 in the UK, Victor has long been a trailblazer in the aircraft charter industry, renowned for its innovative approach and unparalleled transparency. Now, with its headquarters relocating to Abu Dhabi, the company is poised to introduce the Emirate to its first on-demand jet charter platform, enriching the market with a wider array of options for chartering while delivering Victor's sophisticated, high-touch service to Ultra-High-Net-Worth Individuals, government entities, and corporate aviation clients. In line with the UAE's ambitious Net Zero by 2050 initiative, Victor is committed to contributing to the nation's sustainability goals through its climate action endeavours, including a groundbreaking partnership with Neste, a global leader in Sustainable Aviation Fuel (SAF) production. Backed by Abu Dhabi, Victor aims to ascend to the top spot among private jet flyers, not only within the MENA region but on a global scale.

“We are thrilled to establish our headquarters in Abu Dhabi and embark on this exciting new chapter in Victor's journey,” said James Farley, co-CEO of Victor. “Abu Dhabi's strategic location, world-class infrastructure and supportive business environment make it the ideal base for expanding our operations and serving our customer base across MENA. The business aviation market is growing faster in the region than the rest of the world and Victor can uniquely service this market by offering more choice, transparency and best-in-class customer service.”

The strategic move to Abu Dhabi will enable Victor to capitalize on the UAE's strategic geographical advantages as an emerging global aviation and hospitality hub, facilitating an expansion of its regional market share. Leveraging state-of-the-art aviation infrastructure, a robust regulatory environment, and access to key markets such as Saudi Arabia, Kuwait, Qatar, Egypt, and Turkey, Victor has already witnessed a significant surge in demand from these regions, with a staggering 104% increase in customer data over the past eighteen months.

Ali Ahmed Alnaqbi, Founding and Executive Chairman of the Middle East & North Africa Business Aviation Association (MEBAA) said: “We are pleased to welcome Victor to Abu Dhabi and support its growth and expansion plans. The strategic acquisition of Victor by Abu Dhabi and its HQ move reflects the UAE’s commitment to fostering innovation and excellence in the aviation sector and reinforces Abu Dhabi's position as a leading destination for business aviation.”

Victor's unwavering commitment to climate action is epitomized by its innovative "Pay Here, Use There" SAF solution, empowering clients to purchase SAF for all bookings worldwide and slashing their CO2 emissions from private flights by up to 80%. Moreover, Victor endeavours to foster awareness and adoption of SAF in the region, advocating for its commercial implementation with local airlines in the UAE.

Toby Edwards, co-CEO added, “The UAE has for the first time extended the theme of the year, with the Year of Sustainability continuing into 2024. This showcases further commitment to a climate-conscious vision by the government. Given our climate action initiatives to date, it feels natural to move our headquarters to Abu Dhabi.”