Saudi Arabia hosts the first InfoBip data centre

Infobip, a leading global cloud communication platform, has inaugurated its inaugural data centre in the Kingdom of Saudi Arabia (KSA). This strategic move underscores Infobip's unwavering dedication to facilitating seamless digital exchanges between businesses and their clientele across preferred communication avenues. It aligns perfectly with the ongoing digital metamorphosis in KSA and the wider region. With Infobip's robust platform and infrastructure now locally available, businesses in KSA are poised to effortlessly connect with their customers at every stage of their journey. The platform ensures swift delivery of large volumes of digital interactions with minimal latency and unparalleled delivery rates.

This state-of-the-art data centre, situated alongside a local provider, will securely host and process data within the kingdom, adhering strictly to international data security standards such as ISO 27001, ISO 27017, and ISO 27018. Infobip's localized presence in KSA promises scalability and dependability, perfectly tailored to cater to the evolving demands of businesses spanning various sectors.

By establishing its premier local data centre in KSA, Infobip not only bolsters data security for businesses but also amplifies the digital innovation capacities of local enterprises and public sector entities within the market.

“We are inspired by the ever-changing customer preferences and driven by the desire to elevate experiences for businesses and their customers globally,” said Amsal Kapetanović, Country Manager KSA. “The launch of our data centre in KSA marks a significant milestone in our journey towards democratizing global communications and digital interactions, enabling businesses to transform their customer relationships and increase loyalty.”

Ante Pamuković, President of International Revenue at Infobip, said: “Our investment in the Data Center underscores our dedication to the KSA market and our commitment to prioritizing data security. KSA businesses now have access to our extensive portfolio of customer-engaging channels and solutions, empowering them to elevate their digital interactions and drive business growth.”

Infobip extends a suite of services in KSA, including SaaS (Software as a Service), CCaaS (Contact Center as a Service), CPaaS (Communication Platform as a Service), and Voice solutions. According to Infobip's latest messaging trends report, interactions over the WhatsApp Business Platform in KSA have surged by 40%, cementing its status as the preferred channel among customers. Furthermore, there has been a notable 50% uptick in interactions within the retail and e-commerce sector and a 30% rise within the finance industry in KSA, showcasing the growing reliance on Infobip's solutions for effective communication strategies.