In a significant move to revolutionize 5G services in the Middle East, Salam, formerly known as Integrated Telecom Company, has chosen Oracle as its strategic partner. Salam's collaboration with Oracle Communications promises to usher in a new era of cutting-edge offerings for both its consumer and enterprise clientele.
Established in 2005, Salam operates under the Mawarid Media & Communications Group (MMCG) and Mawarid Holding Company umbrella. By leveraging Oracle's advanced technologies, Salam aims to bolster its digital infrastructure, paving the way for the swift introduction of an array of innovative services.
“Salam aims to provide customer-centric offers that help create a digital society in line with the Kingdom’s Vision 2030 digital transformation plans,” said Ahmed Al-Anqari, CEO, of Salam. “With Oracle, we have a future-ready digital strategy to accelerate our time to market for 5G and other digital services. With a modular pre-integrated stack, we avoid the costly and time-consuming process of complex integrations and high levels of customisations. This means we can launch, orchestrate, and monetise new offerings as the market demands while delivering an excellent experience for our customers in the process.”
The adoption of Oracle Cloud Scale Monetization and Oracle Unified Operations solutions, complemented by Oracle CRM Sales, marks a pivotal moment for Salam as it replaces its outdated legacy systems with a contemporary, end-to-end solution. These robust solutions empower Salam to craft distinctive promotional bundles tailored to diverse customer segments. Through streamlined automation, Salam is poised to expedite its revenue generation for both existing and novel digital services, including 5G-enabled streaming, immersive AR/VR gaming experiences, and seamlessly interconnected IoT devices.
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