GELLIFY Middle East launches ‘Luxury Tech CX Observatory’ in Dubai

With the launch of its ground-breaking project, the "Luxury Tech CX Observatory," GELLIFY, the global B2B innovation platform, aims to revolutionise the luxury business. GELLIFY's visionary observatory seeks to transform the luxury customer experience by advancing technology, offering trend research, and examining potential future industry adjustments as the region's luxury market continues to grow exponentially. The recently opened observatory will act as a dynamic platform for collaboration, enabling luxury firms to have access to priceless resources, pick the brains of industry leaders, and collaborate with cutting-edge startups. This strategic endeavour is consistent with GELLIFY's ongoing commitment to supporting businesses as they undergo digital transformations and boosting their competitiveness in the dynamic luxury market.

The launch of the new project also coincides with the publication of GELLIFY's most recent research on the luxury industry, "The Digital Revolution: Disrupting the Landscape of Luxury's Future," which provides insightful information on the intricate and constantly changing luxury market landscape. The paper examines significant trends that are altering consumer behaviours, from the rising relevance of sustainability and conscious consumerism to the influence of social media on buying decisions. The paper goes in-depth on several fascinating subjects, including Leadership Culture, Digital Preparedness, Luxury Innovation Factories, and Geo-proximity for Customer Insights. The research offers a comprehensive view of the luxury scene and includes insights from over 100 top luxury companies globally. It also includes developing market trends and cutting-edge technologies.

Massimo Cannizzo, CEO and Co-founder of GELLIFY Middle East expressed his excitement about the groundbreaking venture: “At GELLIFY, in a fast-changing luxury customer expectations, we are devoted to driving innovation and reshaping the customer experience by harnessing the potential of advanced technology. Drawing from our rich heritage in Milan, Italy the global epicentre of fashion and luxury, we are extending our deep-rooted expertise to Dubai, a burgeoning hub for luxury brands. This is more than just embracing the latest trends; it’s about scripting a transformative narrative for luxury in the digital age. Dubai, with its growing reputation as a luxury hub, presents the ideal setting for this exciting venture”.

The "Luxury Tech CX Observatory" has established itself as a knowledge hub for luxury firms by providing a window into the most recent trends and developments influencing the customer experience. GELLIFY will offer in-depth research, insights, and knowledge-sharing possibilities, highlighting its function as a crucial support pillar in the digital transformation journey of luxury firms. Additionally, the observatory will spot promising companies with cutting-edge solutions, encouraging collaboration to research cutting-edge strategies that raise the luxury consumer experience to unmatched heights. Dubai's magnetic draw for new technology makes it the right site for GELLIFY's disruptive initiative as the luxury market in the UAE surges towards extraordinary development, expected to reach USD 5.12 billion by 2028.

Luxury businesses can create unique experiences that truly resonate with the discerning preferences of their developed audience by utilising the potential of personalised eCommerce, augmented shopping, Cognitive AI, and other cutting-edge technology. With the help of these cutting-edge technological developments, brands can provide individualised and immersive shopping experiences, increasing customer happiness and raising the bar for the overall luxury shopping experience. The observatory opens to redefine the meaning of luxury, enhancing it with cutting-edge technology, and raising the standard of the premium customer experience. GELLIFY Middle East, a pioneer in the luxury tech industry, affirms its position as a transformative partner for luxury brands, committed to fostering their success and innovation in the digital era.