UiPath Appoints Sara Al-Alsheikh as RVP for Saudi, Kuwait & Bahrain Amid Automation Surge

UiPath, a global leader in robotic process automation, has named Sara Al-Alsheikh as its new Regional Vice President and Managing Director for Saudi Arabia, Kuwait, and Bahrain. This strategic appointment comes at a pivotal time, as the Gulf region witnesses a rapid acceleration in the adoption of AI-driven automation technologies.

Leadership Based in Riyadh to Drive Regional Strategy

Operating from UiPath’s regional hub in Riyadh, Al-Alsheikh will spearhead the company’s go-to-market strategies and oversee customer success operations across the three key Gulf markets. Her role involves not only strengthening UiPath’s position in high-impact sectors such as government, finance, and energy but also deepening partnerships and driving large-scale digital transformation initiatives that are reshaping the regional landscape.

Rising Demand for Agentic Automation Across the Gulf

Automation is no longer a future aspiration in the Gulf, it is fast becoming a core component of enterprise strategy. As public and private sector organizations embrace AI-powered technologies to improve productivity and service delivery, UiPath remains at the centre of this shift. The company enables businesses to implement intelligent automation solutions that bring together software robots, AI agents, and human expertise to create highly adaptive workflows.

Strategic Appointment Aligns with Vision 2030 Goals

Al-Alsheikh’s promotion reflects not only her achievements since joining UiPath in 2023 as Director for the Public Sector and the Public Investment Fund but also her alignment with the region’s broader developmental goals. Her leadership comes at a critical time when the Gulf, and particularly Saudi Arabia, is investing heavily in innovation and technology to realize the goals of Vision 2030. Her experience and insights make her a pivotal figure in UiPath’s continued expansion in the region.

Empowering a New Generation of Saudi Leadership

Beyond business strategy, this appointment carries deeper significance. Al-Alsheikh’s rise to a top leadership role reflects the evolving socio-economic landscape of Saudi Arabia, where empowering women and nurturing local talent are key pillars of national transformation. With a background that includes leadership roles at global tech giants like HP, IBM, and SAP, she symbolizes the growing influence of Saudi women in driving regional innovation and digital growth.

Sara Al-Alsheikh’s leadership not only reinforces UiPath’s commitment to empowering local expertise and inclusive leadership but also strengthens its mission to support sustainable, AI-led growth throughout the Gulf.

"I could not be more thrilled to step into this leadership role at such a pivotal time when the Kingdom is accelerating its digital transformation roadmap and making AI a cornerstone of its strategy. At the same time, UiPath has reached a pinnacle of innovation through the recent relaunch of the UiPath Platform as the first enterprise-grade platform for agentic automation on the market,” said Sara Al-Alsheikh, Regional Vice President and Managing Director for Saudi Arabia, Kuwait, and Bahrain at UiPath. "My mission is to help our clients reimagine how work gets done faster, smarter, and more autonomously thanks to agentic automation, with UiPath at the core of their innovation journey."

"Sara’s leadership is a strategic asset for UiPath and a symbol of what’s possible when talent, vision, and inclusion intersect," said Zakaria Haltout, Area Vice President Middle East and Africa at UiPath. "She brings not only invaluable regional insight but also the drive to execute at scale, and we are excited to see her lead our next chapter of growth."