Uber Advertising Grows in Saudi Arabia with Aleph Partnership

Uber is shaking up the advertising landscape in Saudi Arabia with the launch of Journey Ads, a dynamic new way for brands to connect with consumers throughout their ride experience. This marks a significant step in Uber’s global advertising expansion, bringing innovative ad formats to a highly engaged audience.

Strategic Partnership with Aleph to Drive Local Growth

To bring this vision to life, Uber has teamed up with Aleph, a global leader in digital marketing enablement. Aleph will serve as Uber’s official sales partner in Saudi Arabia, helping local brands and advertising agencies tap into Uber’s advertising solutions with ease.

Engaging Riders at Every Stage of the Trip

Journey Ads are designed to reach users at multiple touchpoints — from the moment they book a ride, during the journey, and up until they arrive at their destination. This offers a unique opportunity to keep the brand message top-of-mind throughout the entire ride.

Flexible Ad Formats for Maximum Impact

Uber’s ad platform supports a variety of formats, including eye-catching static displays and immersive video ads. These formats are strategically placed to capture attention during key moments when users are naturally engaged with the app.

Precision Targeting to Reach the Right Audience

Advertisers can take advantage of Uber’s powerful targeting capabilities, which allow for contextual relevance based on trip details, time of day, and user behaviour. This ensures that ads are delivered to the right people at the right time for maximum effectiveness.

“We’re excited to introduce Uber Advertising in Saudi Arabia, offering brands a new way to connect with consumers during their journeys,” said Paul Wright, Head of Uber Advertising International. “With Journey Ads, we offer local advertisers in KSA a premium and brand-safe space to reach audiences at a time when they are most attentive. The partnership with Aleph aligns with Uber Advertising’s broader mission to enable real-time, high-impact brand connections with consumers.”

“We are proud to expand our partnership with Uber and bring its unique advertising solutions to the MENAT region, namely in the Kingdom of Saudi Arabia. This is a milestone moment for on-the-move digital advertising, connecting brands with consumers in this dynamic and growing market. At Aleph, we're passionate about facilitating these connections, and this collaboration with Uber allows us to make our mark together from the very beginning of the consumer journey,” said Mohamed Megahed, Managing Director for MENAT at Aleph.

Personalisation with User Control

Brands will also benefit from personalisation tools that tailor ad content based on a rider’s past activity, such as previous trips or Uber Eats orders. At the same time, users retain full control over their ad settings, including the ability to opt out of certain personalised ads.

Global Success Comes to the Kingdom

Journey Ads have already proven effective in several international markets, helping brands drive engagement and results through Uber’s unique platform. With its entrance into Saudi Arabia, Uber aims to offer advertisers a non-intrusive, high-impact way to connect with consumers in a mobile-first environment.