Techies Infotech Partners with Fynd to Accelerate Unified Commerce Adoption in GCC

Techies Infotech, a leading digital transformation partner for enterprise commerce in the GCC, today announced its strategic alliance with Fynd, India’s leading AI retail technology company, trusted by over 300+ global brands. The partnership aims to help retailers streamline operations, scale omnichannel offerings, and modernize backend infrastructure to meet evolving customer expectations.

By leveraging Fynd’s AI-native, modular, and API-first architecture, Techies Infotech will support both new and existing clients in building modern commerce infrastructures that work seamlessly with their front-end platforms. This further strengthens Techies Infotech’s position as a commerce transformation enabler in the region.

“At Techies Infotech, we’re excited to partner with Fynd to accelerate the digital transformation journey for our clients,” said Anurag Byala, CEO, Techies Infotech. “Fynd’s robust omnichannel and retail automation platform perfectly complements our AI-driven technology capabilities, allowing us to deliver smarter, faster, and more scalable commerce experiences across the GCC and beyond."

Through this partnership, Techies Infotech will deliver robust unified commerce capabilities by implementing Fynd’s enterprise-grade solutions — including Order Management (OMS), Warehouse Management Systems (WMS), Product Information Management (PIM), and Transport Management Systems (TMS). These systems are further enhanced with intelligent automation — from predictive inventory routing to generative tools for merchandising, product content, and supply chain workflows — enabling faster, data-driven decision-making and operational resilience at scale.

“Our expansion into the GCC is a strategic commitment to support the region’s retailers with future-ready

infrastructure,” said Dharmendra Mehta, Managing Director, MEA, Fynd. “Techies Infotech brings the implementation depth and regional familiarity needed to translate that commitment into long-term value. This partnership strengthens our ability to deliver scalable unified commerce platforms to enterprise clients and reinforces our focus on enabling market-ready transformation with speed, precision, and local alignment.”

This alliance marks a significant step forward in Fynd’s partner ecosystem strategy, bringing together commerce infrastructure and local implementation capability under one offering. With Techies Infotech leading enterprise relationships across the GCC, the partnership will empower retailers to reduce operational overhead, improve fulfilment efficiency, and accelerate go-to-market timelines.