Logsquare and Addverb Join Forces for a Middle East Strategic Partnership

Addverb, a prominent global provider of comprehensive warehouse automation solutions, has recently formed a strategic partnership with Logsquare, a leading system integration specialist in the logistics sector. This collaborative effort aims to bolster their presence in the Middle East, with a particular emphasis on the GCC and Iraq markets. The alliance is poised to harness the combined strengths and capabilities of both entities, delivering high-quality automation solutions to their clientele. Addverb's core competency lies in the delivery of end-to-end intralogistics automation solutions rooted in cutting-edge technologies such as Industry 4.0, the Internet of Things (IoT), and robotics. Their extensive portfolio showcases a unique array of fixed and mobile automation systems, complemented by robust enterprise software. This versatility allows them to cater to a wide spectrum of industries and address diverse client needs.

On the other hand, Logsquare is a distinguished player in the Middle East logistics landscape, offering a comprehensive suite of integrated solutions and consulting services geared towards optimizing logistics operations. Backed by a formidable European foundation, Logsquare brings local engineering expertise and implementation proficiency to the table. The central focus of this partnership revolves around the integration of Addverb's Autonomous Mobile Robots (AMRs) portfolio, alongside software solutions like Fleet Management System (FMS), into Logsquare's holistic offerings for their clientele.

Commenting on the partnership Mr Pieter Feenstra, CEO, of Addverb EMEA said, “We are thrilled to partner with Logsquare to expand our reach in the GCC and Iraq markets. After opening our own office in Dubai for total solutions headed by Varun Visruthan, we are excited to also offer our mobile portfolio to a renowned partner like Logsquare to accelerate our growth in this region. We are eager to collaborate with them as their expertise in logistics and integration will complement our expertise in automation and robotics, allowing us to offer a comprehensive solution to our customers.”

Also, Mr. Jacques Adem, Managing Director, Logsquare said, “This partnership is a venture between a distinguished regional intralogistics player and a promising OEM with a diversified forward-looking technology. Logsquare is seeking to enrich its solutions and product portfolio with Addverb’s AMRs. This will enable us to further boost our offerings and combine applications”, The main value addition will be on our client side in MENA whereby we will be able to join the differentiators of both entities, local engineering and execution capabilities paired with reliable cutting-edge technology.”

The collaboration between Addverb and Logsquare is set to usher in a new era of automation solutions in the Middle East. Customers in the region can look forward to a diverse array of state-of-the-art automation solutions that promise to streamline supply chains, enhance operational efficiency, and ultimately contribute to improved profitability. Both companies are enthusiastic about embarking on this collaborative journey and foresee a long and mutually beneficial partnership ahead.