Demystifying Digital Transformation for Business Success

In recent years, most companies have embarked on a digital transformation, whether by choice or necessity. The fast pace of technological change has made it easy to get swept up in the excitement of innovations, often leading businesses to adopt them without assessing their true relevance.

Today we have Karl Escritt, CEO of Like Digital & Partners with us. He will be explaining the impact of digital transformation on a successful business shift. The story also draws attention to the common misperception that digital transformation consists just of implementing new technologies.

Shifts in Strategy and Objectives

“At Like Digital & Partners, we have seen a significant change in the strategies and goals of our clients. The pandemic played a major role in accelerating this shift, driving many businesses to operate online and fostering a digital mindset among employees. Today, discussions around the impact of emerging technologies are everywhere.”

The Evolution of Technology Priorities

“Back in 2011, when we founded the agency, the focus was on mobile design and development. The tech landscape was vastly different then. Now, in 2024, the focus has shifted to artificial intelligence, data analytics, and the Internet of Things, moving beyond the mobile-first strategies of the past.”

Misconceptions About Digital Transformation

“Despite the buzz, many misunderstand what digital transformation truly involves. It's not just about implementing new tech solutions—it requires a complete overhaul of business processes and customer experiences. Many people wrongly assume that digital transformation only affects sales and marketing, but in reality, it impacts every aspect of the business and demands full company engagement.”

The Importance of a Clear Strategy

“A well-defined and actionable strategy is critical for successful digital transformation, and this is where agencies like ours come in. We have partnered with some of the world's biggest brands, guiding them through their transformative journeys. One key principle we emphasize is that digital transformation isn't a short-term project; it's a continuous process. While you will see tangible results along the way, the digital landscape is ever-changing, and businesses must keep evolving.”

Making Digital Transformation Tangible

“At Like Digital & Partners, one of our core strengths is simplifying digital transformation by turning abstract concepts into practical, results-driven strategies. We recognize that every client is unique, and we are committed to delivering customized solutions that meet their specific needs and challenges.”