Corvidae Partners with Easa Saleh Al Gurg, Brings Cookieless Attribution to UAE & KSA

Corvidae, a global leader in marketing attribution, has announced an exclusive collaboration with the Easa Saleh Al Gurg Group (ESAG). This partnership introduces Corvidae's award-winning, AI-driven cookieless attribution technology to the rapidly expanding markets of the United Arab Emirates and Saudi Arabia. The initiative will be spearheaded by Born28, a division of ESAG and a prominent marketing and communications agency in the MENA region.

Born28: Pioneers in Strategic Branding Solutions

Born28 has built a reputation for delivering impactful marketing strategies across industries such as healthcare, transportation, real estate, FMCG, and luxury goods. By integrating Corvidae’s cutting-edge technology, Born28 aims to revolutionize the digital marketing landscape in the region, enabling businesses to achieve greater precision and impact in their campaigns.

Corvidae’s Advanced Analytics Platform: A Game-Changer

Corvidae’s patented analytics platform is designed to overcome the limitations of traditional last-click attribution models. By rebuilding and unifying marketing data, the platform achieves over 95% precision in analytics. This innovation provides marketers with unparalleled insights into multi-channel, multi-device customer journeys, enabling more effective decision-making and strategy formulation.

“We are thrilled to partner with the Easa Saleh Al Gurg Group to bring our patented, cookieless attribution technology to this exciting new market,” said Chris Liversidge, Founder & CEO of Corvidae. “This collaboration complements the heritage of our partner and allows us to expand our reach into MENA, whilst ensuring our clients benefit from radical and transformative enhancements in marketing performance.”

Driving Efficiency, Growth, and ROI

Corvidae empowers businesses to optimize their advertising spend by driving customer conversions and improving Return on Advertising Spend (ROAS). Fully GDPR-compliant, the platform delivers exceptional ROI, with clients often experiencing double-digit returns. Notable results include a 35:1 ROAS on Facebook Ads and a 20:1 ROAS on Google Ads. Global brands such as Western Union and Gift Universe have already reaped the benefits, reporting a 45% reduction in CPA and a 43% increase in ROAS, respectively.

Milestone for Marketing in the MENA Region

This partnership marks a significant step in Corvidae’s expansion into the MENA region, complementing its established presence in the UK, North America, and Europe. Together with Born28, Corvidae is setting a new standard for marketing measurement and optimization in the UAE and Saudi Arabia, paving the way for businesses to achieve unprecedented growth and efficiency.

“This exclusive collaboration combines Corvidae’s pioneering attribution platform with Born28’s local expertise to deliver unmatched marketing solutions,” said Easa Al Gurg, Group CEO of ESAG. “By bringing world-class innovation to the region, we are empowering businesses in UAE and Saudi Arabia to achieve marketing precision, performance and competitive advantage.”

Alyza Beg, CEO of Born28 opined, “We are delighted to partner with Corvidae and bring this transformative analytics platform to our existing clients and potential customers in the MENA region. Combined with our digital marketing expertise, we are pioneering an evolutionary approach that redefines client investment strategies. This partnership positions us to deliver substantial value and strategic market differentiation.”