Tealium and AWS Partner to Drive AI-Powered Growth in MEA

Tealium, the leading independent customer data platform (CDP), has forged a significant multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). This global partnership underscores Tealium’s commitment to expanding its presence in the Middle East and Africa (MEA), with a strong focus on the United Arab Emirates (UAE). The collaboration is designed to align with local data residency regulations while supporting the UAE's digital transformation goals.

Empowering Enterprises in the MEA Region

By leveraging the robust and scalable cloud infrastructure of AWS, Tealium enables businesses in the MEA region to optimize their data management and AI-driven solutions. This partnership provides seamless access to Tealium’s real-time customer data platform (CDP), allowing organizations to manage and activate their customer data efficiently while ensuring full compliance with regional data privacy laws.

Supporting UAE’s Digital Transformation and AI Strategy

Tealium’s investment in the region is strategically aligned with the UAE’s vision for the future, particularly the UAE Strategy for Artificial Intelligence 2031. This national initiative aims to position the UAE as a global leader in AI and drive innovation across industries. With 42% of UAE companies already integrating AI into their operations, Tealium’s collaboration with AWS reinforces its commitment to supporting the country's digital transformation and AI adoption while adhering to local data localization regulations.

“As we expand our presence in the MEA region, we are committed to enabling enterprises to harness the power of AI-driven data strategies while maintaining the highest standards of data privacy and security,” said Robert Coyne, Senior Vice President and Managing Director for Tealium EMEA. “This collaboration highlights our dedication to innovation and customer success, supporting businesses in achieving hyper-personalization and enhanced customer engagement.”

Expanding Partnerships and Innovation in the MEA Region

This collaboration with AWS forms part of Tealium’s broader strategy to strengthen its global partnerships and foster innovation in the MEA market. Beyond AWS, Tealium continues to collaborate with other industry leaders such as Amazon Ads, Snowflake, and The Trade Desk, providing businesses with privacy-focused, AI-powered solutions for customer data management and activation.