Snowflake Names Chris Niederman Alliances & Channels Leader

Snowflake, the AI Data Cloud company listed on the NYSE under the ticker symbol SNOW, has announced the appointment of Chris Niederman as its new Senior Vice President of Alliances & Channels. Effective from July 21, 2025, Niederman will take charge of driving the company’s global channel and partner ecosystem. His mandate is to accelerate growth, deepen collaborations, and unlock new enterprise potential through Snowflake’s AI-driven data capabilities. With data and artificial intelligence transforming how businesses operate, Niederman’s leadership is expected to play a pivotal role in guiding Snowflake’s partners and customers into this new digital era.

"At the heart of the AI Data Cloud, the Snowflake partner ecosystem is accelerating innovation and delivering critical value to our 11,000+ global customers," said Mike Gannon, CRO, Snowflake. "Chris's unparalleled experience pioneering partner-led growth for major industry players is a game-changer. I'm incredibly excited to aggressively scale Snowflake's business via this ecosystem, and thrilled Chris's leadership will propel our alliances and channels program to its next phase of exponential growth."

A Robust Global Partner Network at the Heart of Growth

At the core of Snowflake’s business expansion is its thriving Partner Network—an ecosystem that includes over 12,000 partners around the globe. This network comprises a broad mix of cloud infrastructure leaders, forward-thinking technology vendors, and experienced system integrators. Together, they enable enterprises to fully leverage the Snowflake AI Data Cloud, offering tailored services, innovative tools, and vertical-specific applications. Through this interconnected ecosystem, Snowflake empowers organizations to accelerate their digital transformation journeys. The Partner Network not only supports modernization of data infrastructure but also facilitates secure collaboration, AI integration, and monetization strategies across sectors. It is this collaborative environment that fuels Snowflake’s co-innovation engine and amplifies its global reach.

“Throughout my career, I've seen how a thriving partner ecosystem and partner-led growth directly impact customer success,” said Niederman. "Snowflake's partners are at the forefront of innovation, extending the power of the AI Data Cloud and enabling our joint customers to unlock maximum value from their data and drive business outcomes. I look forward to getting to work, meeting our partners and customers in the field, and deepening these critical relationships to accelerate our joint successes."

A Seasoned Technologist with a Proven Track Record

Chris Niederman brings with him a deep well of experience, having spent over three decades working at the intersection of technology and enterprise partnerships. Most notably, his 11-year tenure at Amazon Web Services (AWS) showcased his ability to scale global initiatives. At AWS, he served as Managing Director of the Industries and Solutions team, where he spearheaded global partner strategies and helped shape industry-wide digital transformations. Under his leadership, AWS’s Global Systems Integrators business scaled from the ground up to reach a staggering $10 billion in annual revenue. Before AWS, Niederman held senior roles at VMware, where he played a key role in building the company’s first National Partner Sales team, cementing his reputation as a builder of high-impact go-to-market organizations.

Educational Foundation and Vision for the Future

Niederman holds an MBA with a dual concentration in Finance and Marketing from the University of Chicago Booth School of Business, a foundation that complements his strategic approach to business growth and partner enablement. As he steps into his new role at Snowflake, he brings not only a track record of delivering tangible results but also a vision for how collaborative ecosystems can redefine enterprise success in an AI-powered world. His appointment signals Snowflake’s continued investment in strategic alliances that drive innovation, scale, and long-term value for customers worldwide.

"Partnering with Snowflake is critical to our customers’ success, especially in the AI era. I’ve seen the business impact Chris can drive first-hand after our many years working together across the tech ecosystem. Chris's deep experience in fostering strategic alliances and his focus on impactful industry

solutions will expand the Snowflake ecosystem’s capabilities and empower joint customers to accelerate their supply chain operations with AI at the core." – Darren Saumur, President, Blue Yonder.

"With Chris’s proven leadership and our longstanding history of collaboration, we are confident that the Snowflake Partner Network will further enhance the integration of technology, services, and data. Together, we look forward to delivering industry-focused solutions that empower our joint clients to harness advanced AI capabilities and realize their most ambitious data-driven goals." – Jason Eichenholz, Snowflake Lead Alliance Partner, Deloitte Consulting LLP.