Samsung and e& UAE Partner at MWC to Drive AI & Digital Innovation

Samsung Gulf Electronics has entered into a significant Memorandum of Understanding (MoU) with e& UAE, the telecommunications division of global technology leader e&. This agreement, signed at the Mobile World Congress in Barcelona, Spain, paves the way for a comprehensive collaboration aimed at driving digital transformation through artificial intelligence.

Advancing AI-Powered Solutions

The partnership will focus on pioneering AI-driven connectivity solutions, launching exclusive Samsung devices, enhancing eSIM capabilities, and integrating smart home technologies. By working together, Samsung and e& UAE reaffirm their commitment to shaping the future of technology in the region.

DooHee Lee, President of Samsung Gulf Electronics said: “This strategic alliance represents a significant step forward in our vision to radically transform how customers experience technology in their daily lives. By combining Samsung's device innovation with e& UAE's seamless connectivity experiences, we're creating a powerful ecosystem that will deliver unprecedented value and experiences to consumers across the UAE.”

Khaled ElKhouly, CCO of e& UAE, added: "This collaboration with Samsung represents our shared commitment to bringing world-class digital experiences to our customers. As an AI-powered telco, we will work closely in combining our consumer value propositions with Samsung's cutting-edge devices, we're creating an ecosystem that will set new standards for connectivity, entertainment, and smart living across the region."

Enhancing Customer Experience

As part of the collaboration, the companies will develop next-generation AI-powered connectivity solutions, specifically designed to optimize Samsung devices with integrated AI applications. This initiative aims to enhance customer interactions and streamline digital services.

Seamless Services and Integration

Consumers will benefit from a range of innovative services, including expanded access to Smile and Go Learning and the full integration of Samsung Care+ across all device categories. Additionally, the eSIM experience will be simplified with new number transfer functionality and push notification solutions, making device migration smoother and more efficient.