Reddit & Sprinklr Strengthen Strategic Alliance for Businesses & Redditors

Sprinklr (NYSE: CXM), the leading Unified Customer Experience Management (Unified-CXM) platform for modern enterprises, has announced an expanded strategic partnership with Reddit. This collaboration now encompasses Reddit’s Data API and its Advertising API, with Sprinklr being the first official partner for the latter. Sprinklr collaborates with many of the world's largest brands, uniting teams, tools, and data on a single platform for all customer-facing operations. Through deep integrations with social and digital channels, Sprinklr enables its customers to monitor and comprehend brand-relevant conversations, optimize content for maximum engagement, and tailor advertising for enhanced effectiveness and ROI.

Sprinklr and Reddit Data API Integration

The Reddit Data API grants Sprinklr customers direct access to near real-time public conversations on Reddit. This social listening integration displays relevant Reddit posts and comments within Sprinklr’s interactive customer dashboard. By merging Sprinklr’s top-tier analytics with Reddit’s vast and constantly updated repository of human conversations, brands gain improved feedback, sentiment analysis, trend identification, and competitive insights, facilitating a better understanding of their customers, brand reputation, and business growth opportunities.

Sprinklr and Reddit Advertising API Integration

As the inaugural partner for Reddit's Advertising API, Sprinklr customers can now leverage Reddit's full advertising suite, seamlessly incorporating it into their enterprise advertising strategies and campaigns. The enhanced data and insights from the Sprinklr Data API integration further refine advertising strategies to reach target audiences on Reddit effectively. Sprinklr stands out as the sole Reddit partner offering brands the capability to integrate insights, organic content, and paid content within a unified platform.