Pulse iD & Loylogic Partner for Real-Time Personalized Loyalty Engagement

Pulse iD and Loylogic have entered into a strategic alliance aimed at transforming how banks, fintechs, and merchants approach customer engagement through loyalty solutions. Their combined strengths are poised to redefine the loyalty landscape with advanced personalization and an expansive global rewards infrastructure.

Combining Real-Time Intelligence with Global Reward Ecosystems

At the heart of this partnership is the integration of Pulse iD’s real-time engagement platform, powered by artificial intelligence, with Loylogic’s well-established global rewards marketplace. This union creates a dynamic loyalty solution tailored for the expectations of today’s digitally connected consumers. By merging live behavioural data with a rich ecosystem of reward possibilities, the offering delivers contextual engagement that feels seamless and relevant.

Powering Personalization and Intelligent Interactions

Pulse iD brings to the table its expertise in enabling contextual and real-time interactions through features such as card-linked offers, geolocation-based triggers, and behaviour-driven AI. These capabilities allow brands to connect with customers in moments that matter most. Loylogic enhances this by offering deep commerce capabilities within the loyalty space, including access to merchant-funded rewards and a globally integrated reward fulfilment system.

“This partnership allows us to combine our engagement technology with a rich global reward inventory,” said Rashindu, Co-founder and Chief Product Officer of Pulse iD. “Together, we’re enabling loyalty programs to move from retrospective rewards to intelligent, real-time engagement that’s both personalized and instantly actionable.”

“With Pulse iD’s real-time capabilities and Loylogic’s reach across 50 million+ loyalty consumers, we’re creating a smarter way to engage,” said Gabi Kool, CEO of Loylogic. “Our strengths in sourcing, fulfilment, and Loyalty-as-a-Media ensure that offers are not only hyper-relevant, but also discoverable, scalable, and rewarding for both brands and consumers.”

A Comprehensive Offering for Enhanced Engagement

This combined platform presents financial institutions and merchants with fresh avenues to boost customer engagement and unlock new revenue streams. It allows for highly tailored, AI-led customer journeys; offers time-sensitive, card-linked promotions; delivers locally and globally curated deals; and amplifies brand visibility across mobile apps, digital loyalty stores, and even onboard inflight experiences.

Redefining Loyalty for the Digital-First Generation

The announcement, made at Seamless Middle East 2025, marks a pivotal moment in the evolution of customer loyalty. Instead of relying solely on traditional, points-based loyalty systems, this collaboration introduces a smarter, data-powered model. It emphasizes measurable outcomes and continuous customer value, ushering in a new era of loyalty designed to foster lasting relationships in an increasingly real-time world.