Infobip and Lucidya Partner to Enhance Middle East CX

Infobip, a leading global cloud communications platform, has teamed up with Lucidya, an expert in AI-driven customer intelligence and engagement, to boost customer experiences in the Middle East. This strategic alliance aims to help businesses deliver more personalized, efficient interactions, ultimately driving customer engagement and fostering brand loyalty in an increasingly competitive marketplace.

Integration of AI-Powered Insights

Through this collaboration, Infobip will incorporate Lucidya’s powerful customer engagement and data analytics capabilities into its platform. Businesses will be able to use AI-powered social listening insights to enhance multi-channel engagement, allowing for tailored interactions that resonate with individual customers. This integration aims to elevate various aspects of customer service, from support to marketing strategies, improving overall customer experience.

Zeid Shubailat, Director at Infobip, said: “This strategic partnership with Lucidya allows us to enhance our multi-channel communication capabilities by integrating their powerful social listening and AI-driven customer insights from social media channels. Jointly, we empower businesses to engage with their customers with more personalized, data-driven experiences, creating stronger connections and driving better outcomes across the customer journey to meet a wide range of customer needs.”

Key Benefits of the Partnership

This partnership offers a range of valuable advantages:

> Advanced AI solutions providing in-depth customer insights and analysis

> Effortless integration of communication tools for smoother, more effective customer interactions

> Tailored engagement strategies through innovative messaging channels

Ziyad Bin Sulaiman, Business Development Director at Lucidya, said: "Our partnership with Infobip represents a significant step forward in our mission to provide businesses with the tools they need to foster meaningful and personalized customer experiences. By leveraging Infobip's cutting-edge communication technology, we're confident that our clients will see a significant improvement in customer satisfaction and loyalty."

Advancing Personalized Experiences in the Middle East

Together, Infobip and Lucidya are taking a major step toward equipping businesses in the Middle East with the tools necessary to create meaningful, personalized experiences for their customers. This collaboration represents a significant move in enhancing the overall customer journey in the region.