Al-Futtaim Introduces 'Blue AI': UAE-Made Smart Lifestyle Advisor

His Excellency Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, Director General of the Prime Minister’s Office spoke at the Al-Futtaim AI Summit that saw the launch of Blue AI, a smart lifestyle advisor and customer engagement platform within the Blue Rewards app.

Al-Futtaim has unveiled Blue AI, an innovative feature within its Blue Rewards app, designed to transform how customers interact with their favourite brands. Targeting over five million Blue Rewards users in its first year, this cutting-edge feature was announced at the Al-Futtaim AI Summit, reflecting the group’s commitment to leveraging advanced technologies for superior customer experiences.

Middle East’s First AI Lifestyle Platform

Developed in the UAE, Blue AI is the region’s first AI-powered lifestyle advisor and customer engagement platform. It delivers seamless guidance and tailored insights across the Blue Rewards ecosystem, setting a new benchmark for personalized customer interactions. This groundbreaking technology redefines how customers engage with products and services, ensuring their needs are met with precision and efficiency.

Key Features Enhancing the Customer Journey

Blue AI offers a suite of features designed to elevate the shopping experience:

> Personalized Fashion Recommendations: Customers can explore fashion essentials curated to their tastes.

> Instant Beauty Guidance: Expert suggestions for beauty products are readily available.

> Automated Product Recommendations: Intelligent algorithms suggest items based on individual preferences.

> Convenient Test Drive Bookings: Schedule car test drives effortlessly.

> Streamlined Multi-Brand Checkout: A one-click checkout system simplifies purchases across multiple brands.

This customer-first approach ensures every user enjoys a tailored, enriching experience that aligns with their unique lifestyle.

Moza Al Futtaim, Chief AI Officer at Al-Futtaim, shared: “At Al-Futtaim, we are dedicated to driving innovation across our ecosystem, inspiring meaningful change and making everyday life better. That’s why we are so excited to introduce Blue AI, created to enrich the customer journey and enhance their experience. AI has emerged as a powerful tool for personalisation, and we are harnessing it to better understand what truly matters to our customers. Blue AI helps us turn deep insights into meaningful actions, making every minute on the app smarter, smoother, and more in tune with your needs. The launch of Blue AI goes beyond technology – it’s about using innovation to spark genuine connections and transform the way we serve each individual user.”

Supporting the UAE’s Vision for Innovation

The launch of Blue AI aligns with the UAE’s ambition to lead global innovation by integrating advanced technologies like AI into daily life. Al-Futtaim’s initiative reflects its broader strategy to adopt data-driven solutions, offering customers a smarter, more dynamic digital shopping experience.

Himanshu Shrivastava, Group Chief Technology Officer at Al Futtaim, added, “Human-centred approach is at the heart of how we design our platforms, and Blue AI exemplifies our dedication to continuous innovation in the retail space. With this new feature, we are transforming how customers shop, learning from their preferences while elevating the experience to new levels. By fostering deeper connections between customers and the brands and products they love, Blue AI delivers a faster, more intuitive, and ultimately more enjoyable shopping journey.”

Expanding Across the Region

Blue AI will debut in the UAE and expand to eight regional markets within its first year. This rollout underscores Al-Futtaim’s dedication to delivering customer-centric innovation on a larger scale, empowering users to make informed, convenient choices through intuitive, AI-driven solutions.

With Blue AI, Al-Futtaim is redefining the future of customer engagement, merging technology with lifestyle needs to create an unmatched experience for its users.