ADNEC & Informa Partner to Boost Al Ain's Exhibition Sector

A new partnership has been launched between ADNEC Group and Informa Markets, aiming to transform the exhibitions and events landscape in Al Ain. This collaboration marks a key milestone in efforts to stimulate economic and tourism development in the city, aligning with the broader growth objectives of the Emirate of Abu Dhabi.

Agreement to Launch New Events at ADNEC Centre Al Ain

The agreement was signed by Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, and Peter Hall, President for the Middle East, India, Türkiye, and Africa at Informa Markets. The two organizations have committed to introducing four major exhibitions at the ADNEC Centre Al Ain in 2026 and 2027.

Four Flagship Exhibitions Announced

The new events scheduled under this agreement include:

> Wahatan Festival of Creativity

> Najah Higher Education Expo

> The First Harvest Festival

> Zaheb x Tawdheef

These exhibitions are designed to cater to a range of sectors, including creativity, education, agriculture, and employment, enhancing Al Ain’s position as a hub for innovative and community-driven events.

Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, said: “This partnership with Informa represents an important step in further strengthening Al Ain’s presence as a key destination for exhibitions and events. Through this collaboration, we aim to bring new, diverse experiences to the city, support local economic growth, and contribute to the cultural and educational development of the wider community. We look forward to working closely with Informa to deliver these exciting new exhibitions at our flagship venue in the city, ADNEC Centre Al Ain.”

Peter Hall, President, Middle East, India, Türkiye & Africa at Informa Markets, said: "This collaboration with ADNEC Group presents an exciting opportunity to develop something truly unique for Al Ain—creating specialized events that align with community interests and strategic goals. We're committed to contributing meaningfully to the city's evolution and future growth."

Shared Vision for Sector Growth

This collaboration underscores both parties’ shared ambition to expand the regional exhibitions sector. By bringing dynamic, themed events to Al Ain, ADNEC Group and Informa aim to create long-term value through platforms that encourage cultural exchange, academic growth, and business development.

Focus on Seamless Execution and Global Standards

As part of the Memorandum of Understanding (MoU), both organizations will work closely on all aspects of the exhibitions—from planning and coordination to promotion and execution. This joint effort ensures that each event is delivered to the highest international standards.

Senior Leadership Endorses the Initiative

The agreement was formalized in the presence of top executives from both ADNEC Group and Informa Markets. This new chapter of collaboration promises to open up fresh opportunities for the exhibitions sector in Al Ain and contribute to the city’s long-term growth as a leading events destination.