SEE Holding Welcomes Maye Musk as Global Voice of The Sustainable City

SEE Holding, the global sustainability specialist in the design and development of future-ready, sustainable cities, has welcomed Maye Musk, as the Global Voice of The Sustainable City, reflecting a shared commitment to well-being, longevity, quality of life, and human-centric urban living.

The world-renowned wellness advocate and author, Maye Musk brings a perspective shaped by lived experience rather than trend-driven narratives. This collaboration reflects The Sustainable City’s commitment to advancing sustainability as a holistic way of life, one that places people, community, and long-term well-being at the heart of urban development.

Maye Musk visited The Sustainable City last year, where she explored its integrated approach to sustainable urban living, and experienced firsthand how environmental responsibility, community design, and quality of life intersect in practice. That visit laid the foundation for a shared alignment that ultimately led to this collaboration, shaped through her engagement with residents and visits to key facilities across the community, including SEE Institute and Sanad Village, offering insight into the city’s inclusive, people-first approach to development.

As Global Voice, Musk will contribute to shaping conversations around how cities can better support healthy, balanced lives across generations, amplifying ideas, dialogue, and real-world examples that demonstrate how thoughtful design and sustainable planning can enhance everyday life.

“The cities we build shape how we live, how we age, and how we connect with one another,” said Maye Musk. “What drew me to The Sustainable City is its calm confidence, its focus on safety, nature, community, and quality of life, that I experienced firsthand during my visits. It reflects a way of living that supports well-being at every stage of life.”

Designed as a blueprint for future-ready communities, The Sustainable City integrates environmental responsibility with social and economic sustainability, bringing together clean energy, food security, clean mobility, and circular economy principles alongside nature, biodiversity, inclusion, and human connection. The collaboration with Musk reinforces the brand’s global outlook and its belief that meaningful impact is driven by measurable outcomes, long-term value creation, and human-centric design.

Faris Saeed, Founder and Chairman of SEE Holding, developers of The Sustainable City brand, commented: “Maye brings a rare combination of credibility, clarity, and lived wisdom to the global conversation around how we live and how we build for the future. Her voice aligns naturally with our belief that sustainability must translate into real impact, measured not only through performance and outcomes, but through the quality of life our cities enable for people every day.”

Developed by SEE Holding, The Sustainable City has been recognized as the happiest community in the GCC for three consecutive years and has evolved into a scalable model for sustainable urban development, with projects underway and operational across the region, including Sharjah, Abu Dhabi, and Oman. As the brand continues to expand into new markets, its focus remains on delivering future-ready communities that integrate environmental performance with social inclusion and economic resilience, demonstrating how sustainability, when designed around people, can create long-term value at scale.