Rosewood Abu Dhabi Launches First Circular Water Bottling Plant with BE WTR
This partnership promotes sustainability by providing on-site, reusable water bottles, reducing plastic waste and enhancing the guest experience.
In a groundbreaking move toward sustainable hospitality, BE WTR, the renowned Swiss sustainable water brand, has joined forces with Rosewood Abu Dhabi to introduce the emirate’s first fully circular water bottling facility. This initiative marks a significant milestone in the UAE’s journey toward eco-conscious luxury and responsible resource management.
Grand Unveiling: A Celebration of Innovation
The launch event, held at Majlis by Pierre Hermé in Rosewood Abu Dhabi, brought together prominent government figures, industry leaders, and sustainability champions. Mike Hecker, CEO and Founder of BE WTR, alongside Remus Palimaru, Managing Director of Rosewood Abu Dhabi, led the ribbon-cutting ceremony. The highlight of the event was the unveiling of the BiG 1500, an advanced, fully automated glass bottling system designed to eliminate waste and drastically reduce plastic consumption. This cutting-edge technology is projected to save over 1,000 tonnes of CO₂ annually, reinforcing the UAE's environmental goals.
In the keynote speech, Mike Hecker, CEO & Founder of BE WTR stated: " We are very proud to inaugurate Abu Dhabi’s first circular bottling plant. It is a testament to our commitment to innovation and sustainability. Our BiG 1500 system, capable of producing up to 1,500 bottles of locally sourced, filtered water per hour, ensures that guests receive the highest quality still or sparkling water while significantly reducing environmental impact. This technology embodies our vision for a zero-waste, plastic-free future in the hospitality industry."
Azamat Kokov, Group CFO & Head of GCC at BE WTR said: “By launching this plant with Rosewood Abu Dhabi, we are proving that high-end hospitality and environmental responsibility can go hand in hand. In a country committed to ambitious sustainability goals, this initiative redefines how luxury hotels source and serve water, benefiting both guests and the planet.”
Empowering Local Sustainability
Strategically located within Rosewood Abu Dhabi on Al Maryah Island, the new bottling plant will supply locally sourced still and sparkling water exclusively to the hotel. By eliminating the need for long-distance transportation of bottled water, this initiative significantly cuts the hotel’s carbon footprint. The project directly supports the UAE’s Net Zero by 2050 strategy and accelerates its transition toward a circular economy.
Remus Palimaru, Managing Director of Rosewood Abu Dhabi: "At Rosewood Abu Dhabi, we are proud to collaborate with BE WTR on this groundbreaking initiative. The implementation of the BiG 1500 bottling system reflects our deep commitment to sustainability and our ongoing efforts to reduce our environmental footprint. By providing our guests with premium, sustainably sourced water, we enhance their experience while supporting our goal of promoting responsible practices and preserving the environment for future generations."
State-of-the-Art Bottling: Efficiency Meets Excellence
The BE WTR BiG 1500 boasts unparalleled efficiency, capable of purifying, filtering, and bottling up to 1,500 bottles per hour without human contact, ensuring top-tier hygiene and quality. The system caters to all of Rosewood's water needs, from in-room amenities to F&B outlets and banqueting services. Key environmental benefits include:
🌍 Eliminating 1.5 million single-use plastic bottles annually
🚛 Reducing CO₂ emissions by over 1,000 tons per year
🔄 Providing reusable glass bottles refillable more than 300 times
💚 Showcasing Rosewood’s leadership in sustainable hospitality
Global Impact and Industry Leadership
BE WTR’s commitment to sustainability extends far beyond Abu Dhabi. As a certified B Corp, the company aligns with nine of the United Nations' 17 Sustainable Development Goals (SDGs). Operating 20 bottling plants worldwide, BE WTR champions a zero-plastic, zero-waste, carbon-neutral approach, transforming the way water is served in luxury hotels and fine-dining establishments globally.
With this bold initiative, BE WTR and Rosewood Abu Dhabi are not only enhancing guest experiences but also shaping a more sustainable future for the hospitality industry, one glass bottle at a time.
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