OMODA & JAECOO Commits to Promote Green Mobility in the Middle East

In the Middle East's drive towards achieving Net Zero emissions and fostering sustainable mobility, OMODA & JAECOO, an innovative automotive brand dedicated to shaping the future of travel, is actively supporting this vision through pioneering Environment, Social, and Governance (ESG) initiatives. These efforts aim to establish a robust, inclusive, and sustainable mobility landscape. The recent Ecological Conference held in Wuhu, China, served as a platform to showcase OMODA & JAECOO's new ESG endeavours under the theme 'New Energy, New Eco, New Era'. Among the highlights were the unveiling of innovative ESG solutions such as 'O-UNIVERSE' and 'GREEN OJ'. 'O-UNIVERSE' represents OMODA & JAECOO's commitment not only to delivering clean mobility solutions but also to shaping future lifestyles that resonate with the aspirations of the younger generation.

New Initiatives On The Way

Through OMODA, the brand is promoting a lifestyle centred around smart technology, trendy accommodations, and adventurous travel experiences. By integrating ESG principles into its organizational and operational frameworks, OMODA & JAECOO has already initiated environmental conservation projects and expanded its corporate social responsibility initiatives, including support for education, elderly care, and animal welfare. A notable initiative is the Water and Marine Protection Initiative, demonstrating OMODA & JAECOO's collaborative efforts with global partners to elevate environmental protection and social responsibility to new heights. To further its social impact, OMODA & JAECOO has launched the International Charity Fund, contributing $10 for every car sold. Partnerships with organizations like UNICEF and IUCN underscore the brand's commitment to broader social and environmental causes. The brand's dedication to cultural exchange and eco-friendly lifestyles was recently showcased at the Shenshan Music Festival, emphasizing its commitment to multiculturalism and sustainable entertainment.

Shawn Xu, CEO of OMODA & JAECOO Automobile International, said: “Going beyond sustainability, we are committed to creating a positive impact across the communities we serve in the Middle East and globally. A strong ESG framework is today a strategic imperative for organisations to accelerate high quality economic and social development, as well as to make meaningful contributions to the environment and wider society.”

Event Highlights & Details

At the 2024 Beijing International Automotive Exhibition, OMODA & JAECOO unveiled the 'GREEN OJ' public welfare platform, aimed at promoting various green initiatives such as wetland conservation, vegetation protection, biodiversity preservation, and marine governance. During its Business Conference in Wuhu, China, OMODA & JAECOO welcomed industry pioneers, partners, and enthusiasts from around the world to witness its ecological advancements. The event also included participation in the Shenshan Music Festival, enriching the experience with art and culture. Leveraging advanced technology, OMODA & JAECOO is bolstering its commitment to environmental sustainability through intelligent innovations and automotive R&D. 'O-UNIVERSE' epitomizes this effort by bridging the virtual and real-world needs of users. In its pursuit of high-quality sustainable development, OMODA & JAECOO remains dedicated to the ethos of 'In Somewhere, For Somewhere', ensuring a continuous stream of new products, technologies, and ecosystems aligned with its vision.